What color is #AA778A?

#AA778A is a medium, muted rose. In RGB it is rgb(170, 119, 138), and in HSL hsl(338, 23%, 57%).

Is #AA778A accessible as text?

On white, #AA778A has a contrast ratio of 3.67:1 (fails WCAG AA for body text); on black it is 5.71:1 (passes). For text placed on #AA778A, use black for the best readability.

What is the closest Tailwind color to #AA778A?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #AA778A?

#AA778A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #78AB98. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA778A below.

Is #AA778A good for buttons?

#AA778A works well for buttons and highlights, but use black text on #AA778A — white text only reaches 3.67:1, below the 4.5:1 needed for normal-size labels.

Is #AA778A the same as CSS rosybrown?

No — #AA778A is not the CSS named color rosybrown, but rosybrown (#BC8F8F) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA778A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA778A

Not just a swatch — here's how #AA778A works with other colors. Named schemes with #AA778A in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #AA778A Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA778A Secondary #B9612E Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA778A Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #AA778A Accent #A5C3C7 Surface #E7D7BE Secondary #9AA0A2 Anchor #26324B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA778A Secondary #C1ADB4 Support #9C9087 Ink #17140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

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Color Lab

How #AA778A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 19/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 72/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA778A

For UI

For branding

For interior

For fashion

People also use #AA778A with

Puce Beaver Verdigris Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.1:1. Use

Subtle surface Use #EDE5E8 for cards and hover fills. Tint 80

Avoid beside #AB787A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA778A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA778A;
  --color-base-rgb: 170 119 138;
  --color-base-oklch: oklch(62.7% 0.069 355.2);
  --color-50: #F9F5F7;
  --color-100: #F0E6E9;
  --color-200: #E0CDD4;
  --color-300: #C6A9B4;
  --color-400: #AC8694;
  --color-500: #8F6675;
  --color-600: #6F535D;
  --color-700: #513E45;
  --color-800: #362B2F;
  --color-900: #221B1E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F5F7',
    100: '#F0E6E9',
    200: '#E0CDD4',
    300: '#C6A9B4',
    400: '#AC8694',
    500: '#8F6675',
    600: '#6F535D',
    700: '#513E45',
    800: '#362B2F',
    900: '#221B1E',
  },
}

$base: #AA778A;
$base-ink: #141310;
$base-50: #F9F5F7;
$base-100: #F0E6E9;
$base-200: #E0CDD4;
$base-300: #C6A9B4;
$base-400: #AC8694;
$base-500: #8F6675;
$base-600: #6F535D;
$base-700: #513E45;
$base-800: #362B2F;
$base-900: #221B1E;
$base-hover: #8F5A6D;
$base-subtle: #E4D8DD;

{
    "color": {
        "base": {
            "value": "#AA778A",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F7",
                "type": "color"
            },
            "100": {
                "value": "#F0E6E9",
                "type": "color"
            },
            "200": {
                "value": "#E0CDD4",
                "type": "color"
            },
            "300": {
                "value": "#C6A9B4",
                "type": "color"
            },
            "400": {
                "value": "#AC8694",
                "type": "color"
            },
            "500": {
                "value": "#8F6675",
                "type": "color"
            },
            "600": {
                "value": "#6F535D",
                "type": "color"
            },
            "700": {
                "value": "#513E45",
                "type": "color"
            },
            "800": {
                "value": "#362B2F",
                "type": "color"
            },
            "900": {
                "value": "#221B1E",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA778A

Color Lab

Pairs with #AA778A

UI roles & guardrails

In real applications

Scales

Every model

Export