What color is #AA77AA?

#AA77AA is a medium, muted purple. In RGB it is rgb(170, 119, 170), and in HSL hsl(300, 23%, 57%).

Is #AA77AA accessible as text?

On white, #AA77AA has a contrast ratio of 3.54:1 (fails WCAG AA for body text); on black it is 5.93:1 (passes). For text placed on #AA77AA, use black for the best readability.

What is the closest Tailwind color to #AA77AA?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #AA77AA?

#AA77AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #78AB78. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA77AA below.

Is #AA77AA good for buttons?

#AA77AA works well for buttons and highlights, but use black text on #AA77AA — white text only reaches 3.54:1, below the 4.5:1 needed for normal-size labels.

Is #AA77AA the same as CSS palevioletred?

No — #AA77AA is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA77AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA77AA

Not just a swatch — here's how #AA77AA works with other colors. Named schemes with #AA77AA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA77AA Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #AA77AA Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #AA77AA Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA77AA Secondary #C3B0C2 Support #9C9087 Ink #18140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA77AA Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CE9ECD

Rose Gold is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Rose Gold.

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Color Lab

How #AA77AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA77AA

For UI

For branding

For interior

For fashion

People also use #AA77AA with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.2:1. Use

Subtle surface Use #EDE5ED for cards and hover fills. Tint 80

Avoid beside #AB789A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA77AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA77AA;
  --color-base-rgb: 170 119 170;
  --color-base-oklch: oklch(63.8% 0.095 326.6);
  --color-50: #F9F5F9;
  --color-100: #F0E6F0;
  --color-200: #E0CDE0;
  --color-300: #C6A9C6;
  --color-400: #AC86AC;
  --color-500: #8F668F;
  --color-600: #6F536F;
  --color-700: #513E51;
  --color-800: #362B36;
  --color-900: #221B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F5F9',
    100: '#F0E6F0',
    200: '#E0CDE0',
    300: '#C6A9C6',
    400: '#AC86AC',
    500: '#8F668F',
    600: '#6F536F',
    700: '#513E51',
    800: '#362B36',
    900: '#221B22',
  },
}

$base: #AA77AA;
$base-ink: #141310;
$base-50: #F9F5F9;
$base-100: #F0E6F0;
$base-200: #E0CDE0;
$base-300: #C6A9C6;
$base-400: #AC86AC;
$base-500: #8F668F;
$base-600: #6F536F;
$base-700: #513E51;
$base-800: #362B36;
$base-900: #221B22;
$base-hover: #8F5A8F;
$base-subtle: #E4D8E4;

{
    "color": {
        "base": {
            "value": "#AA77AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F9",
                "type": "color"
            },
            "100": {
                "value": "#F0E6F0",
                "type": "color"
            },
            "200": {
                "value": "#E0CDE0",
                "type": "color"
            },
            "300": {
                "value": "#C6A9C6",
                "type": "color"
            },
            "400": {
                "value": "#AC86AC",
                "type": "color"
            },
            "500": {
                "value": "#8F668F",
                "type": "color"
            },
            "600": {
                "value": "#6F536F",
                "type": "color"
            },
            "700": {
                "value": "#513E51",
                "type": "color"
            },
            "800": {
                "value": "#362B36",
                "type": "color"
            },
            "900": {
                "value": "#221B22",
                "type": "color"
            }
        }
    }
}