What color is #AA78EF?

#AA78EF is a light, vivid violet. In RGB it is rgb(170, 120, 239), and in HSL hsl(265, 79%, 70%).

Is #AA78EF accessible as text?

On white, #AA78EF has a contrast ratio of 3.16:1 (fails WCAG AA for body text); on black it is 6.64:1 (passes). For text placed on #AA78EF, use black for the best readability.

What is the closest Tailwind color to #AA78EF?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AA78EF?

#AA78EF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BDEF76. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA78EF below.

Is #AA78EF good for buttons?

#AA78EF works well for buttons and highlights, but use black text on #AA78EF — white text only reaches 3.16:1, below the 4.5:1 needed for normal-size labels.

Is #AA78EF the same as CSS mediumpurple?

No — #AA78EF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA78EF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA78EF

Not just a swatch — here's how #AA78EF works with other colors. Named schemes with #AA78EF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA78EF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #AA78EF Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AA78EF Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA78EF Secondary #C9B9E4 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA78EF Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #CEA2FF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #AA78EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 34/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 67/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA78EF

For UI

For branding

For interior

For fashion

People also use #AA78EF with

Wisteria Heliotrope Light Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.9:1. Use

Subtle surface Use #EEE7F8 for cards and hover fills. Tint 80

Avoid beside #D176EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA78EF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA78EF;
  --color-base-rgb: 170 120 239;
  --color-base-oklch: oklch(67.4% 0.175 301.3);
  --color-50: #F6F1FE;
  --color-100: #E8DAFC;
  --color-200: #D1B6F6;
  --color-300: #AF85EB;
  --color-400: #8E58DA;
  --color-500: #6F35C0;
  --color-600: #593092;
  --color-700: #422867;
  --color-800: #2D1D43;
  --color-900: #1D1429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F6F1FE',
    100: '#E8DAFC',
    200: '#D1B6F6',
    300: '#AF85EB',
    400: '#8E58DA',
    500: '#6F35C0',
    600: '#593092',
    700: '#422867',
    800: '#2D1D43',
    900: '#1D1429',
  },
}

$base: #AA78EF;
$base-ink: #141310;
$base-50: #F6F1FE;
$base-100: #E8DAFC;
$base-200: #D1B6F6;
$base-300: #AF85EB;
$base-400: #8E58DA;
$base-500: #6F35C0;
$base-600: #593092;
$base-700: #422867;
$base-800: #2D1D43;
$base-900: #1D1429;
$base-hover: #8036E7;
$base-subtle: #E6DAF6;

{
    "color": {
        "base": {
            "value": "#AA78EF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E8DAFC",
                "type": "color"
            },
            "200": {
                "value": "#D1B6F6",
                "type": "color"
            },
            "300": {
                "value": "#AF85EB",
                "type": "color"
            },
            "400": {
                "value": "#8E58DA",
                "type": "color"
            },
            "500": {
                "value": "#6F35C0",
                "type": "color"
            },
            "600": {
                "value": "#593092",
                "type": "color"
            },
            "700": {
                "value": "#422867",
                "type": "color"
            },
            "800": {
                "value": "#2D1D43",
                "type": "color"
            },
            "900": {
                "value": "#1D1429",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA78EF

Color Lab

Pairs with #AA78EF

UI roles & guardrails

In real applications

Scales

Every model

Export