What color is #AA7BB3?

#AA7BB3 is a medium, muted purple. In RGB it is rgb(170, 123, 179), and in HSL hsl(290, 27%, 59%).

Is #AA7BB3 accessible as text?

On white, #AA7BB3 has a contrast ratio of 3.39:1 (fails WCAG AA for body text); on black it is 6.19:1 (passes). For text placed on #AA7BB3, use black for the best readability.

What is the closest Tailwind color to #AA7BB3?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #AA7BB3?

#AA7BB3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #84B37A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA7BB3 below.

Is #AA7BB3 good for buttons?

#AA7BB3 works well for buttons and highlights, but use black text on #AA7BB3 — white text only reaches 3.39:1, below the 4.5:1 needed for normal-size labels.

Is #AA7BB3 the same as CSS mediumpurple?

No — #AA7BB3 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA7BB3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA7BB3

Not just a swatch — here's how #AA7BB3 works with other colors. Named schemes with #AA7BB3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA7BB3 Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #AA7BB3 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #AA7BB3 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA7BB3 Secondary #C5B4C8 Support #9C9087 Ink #18140F

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA7BB3 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CEA2D6

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

Build a working theme in the generator →

Color Lab

How #AA7BB3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA7BB3

For UI

For branding

For interior

For fashion

People also use #AA7BB3 with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.5:1. Use

Subtle surface Use #EDE6EE for cards and hover fills. Tint 80

Avoid beside #B37AA9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA7BB3 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA7BB3;
  --color-base-rgb: 170 123 179;
  --color-base-oklch: oklch(64.9% 0.097 321.0);
  --color-50: #F9F5FA;
  --color-100: #EEE5F0;
  --color-200: #DECBE1;
  --color-300: #C3A6C9;
  --color-400: #A883AF;
  --color-500: #8A6392;
  --color-600: #6C5072;
  --color-700: #4F3D52;
  --color-800: #352A37;
  --color-900: #211B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  cool-gray: {
    50: '#F9F5FA',
    100: '#EEE5F0',
    200: '#DECBE1',
    300: '#C3A6C9',
    400: '#A883AF',
    500: '#8A6392',
    600: '#6C5072',
    700: '#4F3D52',
    800: '#352A37',
    900: '#211B22',
  },
}

$base: #AA7BB3;
$base-ink: #141310;
$base-50: #F9F5FA;
$base-100: #EEE5F0;
$base-200: #DECBE1;
$base-300: #C3A6C9;
$base-400: #A883AF;
$base-500: #8A6392;
$base-600: #6C5072;
$base-700: #4F3D52;
$base-800: #352A37;
$base-900: #211B22;
$base-hover: #8E5899;
$base-subtle: #E4D9E6;

{
    "color": {
        "base": {
            "value": "#AA7BB3",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EEE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DECBE1",
                "type": "color"
            },
            "300": {
                "value": "#C3A6C9",
                "type": "color"
            },
            "400": {
                "value": "#A883AF",
                "type": "color"
            },
            "500": {
                "value": "#8A6392",
                "type": "color"
            },
            "600": {
                "value": "#6C5072",
                "type": "color"
            },
            "700": {
                "value": "#4F3D52",
                "type": "color"
            },
            "800": {
                "value": "#352A37",
                "type": "color"
            },
            "900": {
                "value": "#211B22",
                "type": "color"
            }
        }
    }
}