#AA7BC2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA7BC2 works with other colors. Named schemes with #AA7BC2 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AA7BC2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA7BC2 at work across the surfaces designers actually ship.
:root {
--color-base: #AA7BC2;
--color-base-rgb: 170 123 194;
--color-base-oklch: oklch(65.6% 0.115 313.7);
--color-50: #F8F4FA;
--color-100: #EDE3F3;
--color-200: #DBC7E5;
--color-300: #C0A0CF;
--color-400: #A37AB8;
--color-500: #855A9B;
--color-600: #694A78;
--color-700: #4C3856;
--color-800: #332839;
--color-900: #201A24;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F4FA',
100: '#EDE3F3',
200: '#DBC7E5',
300: '#C0A0CF',
400: '#A37AB8',
500: '#855A9B',
600: '#694A78',
700: '#4C3856',
800: '#332839',
900: '#201A24',
},
}
$base: #AA7BC2; $base-ink: #141310; $base-50: #F8F4FA; $base-100: #EDE3F3; $base-200: #DBC7E5; $base-300: #C0A0CF; $base-400: #A37AB8; $base-500: #855A9B; $base-600: #694A78; $base-700: #4C3856; $base-800: #332839; $base-900: #201A24; $base-hover: #8E50AD; $base-subtle: #E5DAEA;
{
"color": {
"base": {
"value": "#AA7BC2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FA",
"type": "color"
},
"100": {
"value": "#EDE3F3",
"type": "color"
},
"200": {
"value": "#DBC7E5",
"type": "color"
},
"300": {
"value": "#C0A0CF",
"type": "color"
},
"400": {
"value": "#A37AB8",
"type": "color"
},
"500": {
"value": "#855A9B",
"type": "color"
},
"600": {
"value": "#694A78",
"type": "color"
},
"700": {
"value": "#4C3856",
"type": "color"
},
"800": {
"value": "#332839",
"type": "color"
},
"900": {
"value": "#201A24",
"type": "color"
}
}
}
}