#AA7CDB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA7CDB works with other colors. Named schemes with #AA7CDB in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AA7CDB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA7CDB at work across the surfaces designers actually ship.
:root {
--color-base: #AA7CDB;
--color-base-rgb: 170 124 219;
--color-base-oklch: oklch(67.0% 0.143 305.2);
--color-50: #F7F3FC;
--color-100: #EADEF7;
--color-200: #D5BFED;
--color-300: #B693DC;
--color-400: #976AC8;
--color-500: #7948AD;
--color-600: #603D84;
--color-700: #47305E;
--color-800: #30233E;
--color-900: #1E1726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F3FC',
100: '#EADEF7',
200: '#D5BFED',
300: '#B693DC',
400: '#976AC8',
500: '#7948AD',
600: '#603D84',
700: '#47305E',
800: '#30233E',
900: '#1E1726',
},
}
$base: #AA7CDB; $base-ink: #141310; $base-50: #F7F3FC; $base-100: #EADEF7; $base-200: #D5BFED; $base-300: #B693DC; $base-400: #976AC8; $base-500: #7948AD; $base-600: #603D84; $base-700: #47305E; $base-800: #30233E; $base-900: #1E1726; $base-hover: #8645CC; $base-subtle: #E5DBF1;
{
"color": {
"base": {
"value": "#AA7CDB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FC",
"type": "color"
},
"100": {
"value": "#EADEF7",
"type": "color"
},
"200": {
"value": "#D5BFED",
"type": "color"
},
"300": {
"value": "#B693DC",
"type": "color"
},
"400": {
"value": "#976AC8",
"type": "color"
},
"500": {
"value": "#7948AD",
"type": "color"
},
"600": {
"value": "#603D84",
"type": "color"
},
"700": {
"value": "#47305E",
"type": "color"
},
"800": {
"value": "#30233E",
"type": "color"
},
"900": {
"value": "#1E1726",
"type": "color"
}
}
}
}