What color is #AA7EF4?

#AA7EF4 is a light, vivid violet. In RGB it is rgb(170, 126, 244), and in HSL hsl(262, 84%, 73%).

Is #AA7EF4 accessible as text?

On white, #AA7EF4 has a contrast ratio of 3.00:1 (fails WCAG AA for body text); on black it is 7.00:1 (passes). For text placed on #AA7EF4, use black for the best readability.

What is the closest Tailwind color to #AA7EF4?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AA7EF4?

#AA7EF4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CAF480. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA7EF4 below.

Is #AA7EF4 good for buttons?

#AA7EF4 works well for buttons and highlights, but use black text on #AA7EF4 — white text only reaches 3.00:1, below the 4.5:1 needed for normal-size labels.

Is #AA7EF4 the same as CSS mediumpurple?

No — #AA7EF4 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA7EF4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA7EF4

Not just a swatch — here's how #AA7EF4 works with other colors. Named schemes with #AA7EF4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA7EF4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #AA7EF4 Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AA7EF4 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA7EF4 Secondary #CBBEE8 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA7EF4 Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #CEA8FF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #AA7EF4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 37/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 66/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA7EF4

For UI

For branding

For interior

For fashion

People also use #AA7EF4 with

Maya Blue Heliotrope Flax Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #EFE9FA for cards and hover fills. Tint 80

Avoid beside #D180F4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA7EF4 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA7EF4;
  --color-base-rgb: 170 126 244;
  --color-base-oklch: oklch(68.6% 0.172 299.0);
  --color-50: #F5F0FE;
  --color-100: #E6D8FD;
  --color-200: #CDB4F8;
  --color-300: #A981EE;
  --color-400: #8653DF;
  --color-500: #6730C4;
  --color-600: #532D95;
  --color-700: #3E2569;
  --color-800: #2B1C45;
  --color-900: #1C132A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F5F0FE',
    100: '#E6D8FD',
    200: '#CDB4F8',
    300: '#A981EE',
    400: '#8653DF',
    500: '#6730C4',
    600: '#532D95',
    700: '#3E2569',
    800: '#2B1C45',
    900: '#1C132A',
  },
}

$base: #AA7EF4;
$base-ink: #141310;
$base-50: #F5F0FE;
$base-100: #E6D8FD;
$base-200: #CDB4F8;
$base-300: #A981EE;
$base-400: #8653DF;
$base-500: #6730C4;
$base-600: #532D95;
$base-700: #3E2569;
$base-800: #2B1C45;
$base-900: #1C132A;
$base-hover: #7D3CEE;
$base-subtle: #E7DDF8;

{
    "color": {
        "base": {
            "value": "#AA7EF4",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E6D8FD",
                "type": "color"
            },
            "200": {
                "value": "#CDB4F8",
                "type": "color"
            },
            "300": {
                "value": "#A981EE",
                "type": "color"
            },
            "400": {
                "value": "#8653DF",
                "type": "color"
            },
            "500": {
                "value": "#6730C4",
                "type": "color"
            },
            "600": {
                "value": "#532D95",
                "type": "color"
            },
            "700": {
                "value": "#3E2569",
                "type": "color"
            },
            "800": {
                "value": "#2B1C45",
                "type": "color"
            },
            "900": {
                "value": "#1C132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA7EF4

Color Lab

Pairs with #AA7EF4

UI roles & guardrails

In real applications

Scales

Every model

Export