#AA91C4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #AA91C4 works with other colors. Named schemes with #AA91C4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AA91C4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA91C4 at work across the surfaces designers actually ship.
:root {
--color-base: #AA91C4;
--color-base-rgb: 170 145 196;
--color-base-oklch: oklch(69.7% 0.078 306.8);
--color-50: #F7F5FA;
--color-100: #EAE4F1;
--color-200: #D6CAE2;
--color-300: #B7A4CB;
--color-400: #9880B2;
--color-500: #7A6095;
--color-600: #604E74;
--color-700: #473B54;
--color-800: #302938;
--color-900: #1E1B23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F5FA',
100: '#EAE4F1',
200: '#D6CAE2',
300: '#B7A4CB',
400: '#9880B2',
500: '#7A6095',
600: '#604E74',
700: '#473B54',
800: '#302938',
900: '#1E1B23',
},
}
$base: #AA91C4; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #EAE4F1; $base-200: #D6CAE2; $base-300: #B7A4CB; $base-400: #9880B2; $base-500: #7A6095; $base-600: #604E74; $base-700: #473B54; $base-800: #302938; $base-900: #1E1B23; $base-hover: #8765AC; $base-subtle: #E6E0EC;
{
"color": {
"base": {
"value": "#AA91C4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE4F1",
"type": "color"
},
"200": {
"value": "#D6CAE2",
"type": "color"
},
"300": {
"value": "#B7A4CB",
"type": "color"
},
"400": {
"value": "#9880B2",
"type": "color"
},
"500": {
"value": "#7A6095",
"type": "color"
},
"600": {
"value": "#604E74",
"type": "color"
},
"700": {
"value": "#473B54",
"type": "color"
},
"800": {
"value": "#302938",
"type": "color"
},
"900": {
"value": "#1E1B23",
"type": "color"
}
}
}
}