#AA96B5 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #AA96B5 works with other colors. Named schemes with #AA96B5 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AA96B5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA96B5 at work across the surfaces designers actually ship.
:root {
--color-base: #AA96B5;
--color-base-rgb: 170 150 181;
--color-base-oklch: oklch(70.1% 0.050 313.6);
--color-50: #F8F6F9;
--color-100: #ECE7EE;
--color-200: #D8CFDD;
--color-300: #BBADC3;
--color-400: #9D8BA7;
--color-500: #7F6B89;
--color-600: #64566B;
--color-700: #49414E;
--color-800: #322C35;
--color-900: #1F1C21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F6F9',
100: '#ECE7EE',
200: '#D8CFDD',
300: '#BBADC3',
400: '#9D8BA7',
500: '#7F6B89',
600: '#64566B',
700: '#49414E',
800: '#322C35',
900: '#1F1C21',
},
}
$base: #AA96B5; $base-ink: #141310; $base-50: #F8F6F9; $base-100: #ECE7EE; $base-200: #D8CFDD; $base-300: #BBADC3; $base-400: #9D8BA7; $base-500: #7F6B89; $base-600: #64566B; $base-700: #49414E; $base-800: #322C35; $base-900: #1F1C21; $base-hover: #8B7099; $base-subtle: #E5E1E8;
{
"color": {
"base": {
"value": "#AA96B5",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F9",
"type": "color"
},
"100": {
"value": "#ECE7EE",
"type": "color"
},
"200": {
"value": "#D8CFDD",
"type": "color"
},
"300": {
"value": "#BBADC3",
"type": "color"
},
"400": {
"value": "#9D8BA7",
"type": "color"
},
"500": {
"value": "#7F6B89",
"type": "color"
},
"600": {
"value": "#64566B",
"type": "color"
},
"700": {
"value": "#49414E",
"type": "color"
},
"800": {
"value": "#322C35",
"type": "color"
},
"900": {
"value": "#1F1C21",
"type": "color"
}
}
}
}