Nearest named color: Cadet Grey
#AA98B4
#AA98B4
Nearest named
Cadet Grey
Family
Purple
Lightness
70.5%
Chroma
0.045
Hue angle
313.6°
Temperature
Neutral-leaning
Contrast on white
2.67:1 · Fail
Contrast on black
6.95:1 · AA
Web-safe
#9999CC
CSS oklch()
70% 0.04 314

#AA98B4 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.

Palettes built on #AA98B4

Not just a swatch — here's how #AA98B4 works with other colors. Named schemes with #AA98B4 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Cadet Grey sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cadet Grey opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Cadet Grey keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Cadet Grey is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cadet Grey carrying the quiet middle.

Berry & Cream Lead · 5 colors

Cadet Grey sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #AA98B4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 66/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 28/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 35/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 17/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 41/100
Moderate
Workable accent with care around contrast.
Surface fit 58/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 95/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA98B4

For UI
For branding
For interior
For fashion
People also use #AA98B4 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.0:1. Use
Subtle surface Use #EEEBEF for cards and hover fills. Tint 80
Avoid beside #B497B4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA98B4 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AA98B4;
  --color-base-rgb: 170 152 180;
  --color-base-oklch: oklch(70.5% 0.045 313.6);
  --color-50: #F8F6F9;
  --color-100: #ECE7EE;
  --color-200: #D8D0DD;
  --color-300: #BBADC2;
  --color-400: #9D8CA6;
  --color-500: #7F6C88;
  --color-600: #64576B;
  --color-700: #49414E;
  --color-800: #322D34;
  --color-900: #1F1C21;
  --color-on-base: #141310;
}