#AA98CA is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #AA98CA works with other colors. Named schemes with #AA98CA in its natural role, and a note on why the supporting colors balance it.
Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.
Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AA98CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA98CA at work across the surfaces designers actually ship.
:root {
--color-base: #AA98CA;
--color-base-rgb: 170 152 202;
--color-base-oklch: oklch(71.3% 0.074 301.0);
--color-50: #F7F5FA;
--color-100: #E9E4F2;
--color-200: #D3C9E3;
--color-300: #B2A3CC;
--color-400: #927FB3;
--color-500: #735E97;
--color-600: #5C4D75;
--color-700: #443A54;
--color-800: #2E2938;
--color-900: #1D1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
lilac: {
50: '#F7F5FA',
100: '#E9E4F2',
200: '#D3C9E3',
300: '#B2A3CC',
400: '#927FB3',
500: '#735E97',
600: '#5C4D75',
700: '#443A54',
800: '#2E2938',
900: '#1D1A23',
},
}
$base: #AA98CA; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #E9E4F2; $base-200: #D3C9E3; $base-300: #B2A3CC; $base-400: #927FB3; $base-500: #735E97; $base-600: #5C4D75; $base-700: #443A54; $base-800: #2E2938; $base-900: #1D1A23; $base-hover: #8368B1; $base-subtle: #E6E2ED;
{
"color": {
"base": {
"value": "#AA98CA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#E9E4F2",
"type": "color"
},
"200": {
"value": "#D3C9E3",
"type": "color"
},
"300": {
"value": "#B2A3CC",
"type": "color"
},
"400": {
"value": "#927FB3",
"type": "color"
},
"500": {
"value": "#735E97",
"type": "color"
},
"600": {
"value": "#5C4D75",
"type": "color"
},
"700": {
"value": "#443A54",
"type": "color"
},
"800": {
"value": "#2E2938",
"type": "color"
},
"900": {
"value": "#1D1A23",
"type": "color"
}
}
}
}