What color is #AB011D?

#AB011D is a dark, vivid red. In RGB it is rgb(171, 1, 29), and in HSL hsl(350, 99%, 34%).

Is #AB011D accessible as text?

On white, #AB011D has a contrast ratio of 7.63:1 (passes WCAG AA for body text); on black it is 2.75:1 (fails). For text placed on #AB011D, use white for the best readability.

What is the closest Tailwind color to #AB011D?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #AB011D?

#AB011D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01AD90. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB011D below.

Is #AB011D good for buttons?

#AB011D works well for buttons and highlights, but use white text on #AB011D — black text only reaches 2.75:1, below the 4.5:1 needed for normal-size labels.

Is #AB011D the same as CSS firebrick?

No — #AB011D is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AB011D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB011D

Not just a swatch — here's how #AB011D works with other colors. Named schemes with #AB011D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AB011D Secondary #E76E54 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #AB011D Anchor #3A2A21 Surface #F0E2D0 Accent #979664 Secondary #3C3833

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AB011D Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AB011D Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AB011D Secondary #A7736F Support #9B9186 Ink #17140F

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AB011D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 38/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB011D

For UI

For branding

For interior

For fashion

People also use #AB011D with

Medium Violet Red Rust Dark Cyan Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #F5C5CD for cards and hover fills. Tint 80

Avoid beside #AD1D01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB011D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB011D;
  --color-base-rgb: 171 1 29;
  --color-base-oklch: oklch(46.8% 0.189 24.2);
  --color-50: #FEF0F3;
  --color-100: #FDD8DE;
  --color-200: #FCB1BD;
  --color-300: #F7788D;
  --color-400: #EB4762;
  --color-500: #D22340;
  --color-600: #9F2338;
  --color-700: #6F1F2D;
  --color-800: #481921;
  --color-900: #2C1116;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  firebrick: {
    50: '#FEF0F3',
    100: '#FDD8DE',
    200: '#FCB1BD',
    300: '#F7788D',
    400: '#EB4762',
    500: '#D22340',
    600: '#9F2338',
    700: '#6F1F2D',
    800: '#481921',
    900: '#2C1116',
  },
}

$base: #AB011D;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8DE;
$base-200: #FCB1BD;
$base-300: #F7788D;
$base-400: #EB4762;
$base-500: #D22340;
$base-600: #9F2338;
$base-700: #6F1F2D;
$base-800: #481921;
$base-900: #2C1116;
$base-hover: #8A0118;
$base-subtle: #F2A7B3;

{
    "color": {
        "base": {
            "value": "#AB011D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BD",
                "type": "color"
            },
            "300": {
                "value": "#F7788D",
                "type": "color"
            },
            "400": {
                "value": "#EB4762",
                "type": "color"
            },
            "500": {
                "value": "#D22340",
                "type": "color"
            },
            "600": {
                "value": "#9F2338",
                "type": "color"
            },
            "700": {
                "value": "#6F1F2D",
                "type": "color"
            },
            "800": {
                "value": "#481921",
                "type": "color"
            },
            "900": {
                "value": "#2C1116",
                "type": "color"
            }
        }
    }
}