What color is #AB178D?

#AB178D is a dark, vivid magenta. In RGB it is rgb(171, 23, 141), and in HSL hsl(312, 76%, 38%).

Is #AB178D accessible as text?

On white, #AB178D has a contrast ratio of 6.48:1 (passes WCAG AA for body text); on black it is 3.24:1 (fails). For text placed on #AB178D, use white for the best readability.

What is the closest Tailwind color to #AB178D?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #AB178D?

#AB178D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #17AB35. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB178D below.

Is #AB178D good for buttons?

#AB178D works well for buttons and highlights, but use white text on #AB178D — black text only reaches 3.24:1, below the 4.5:1 needed for normal-size labels.

Is #AB178D the same as CSS mediumvioletred?

No — #AB178D is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#AB178D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB178D

Not just a swatch — here's how #AB178D works with other colors. Named schemes with #AB178D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AB178D Secondary #E86C61 Accent #F09740 Anchor #5A3A54 Surface #F6E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AB178D Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AB178D Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AB178D Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AB178D Secondary #AD7E9E Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AB178D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB178D

For UI

For branding

For interior

For fashion

People also use #AB178D with

Dark Violet Cranberry Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #F1CEEA for cards and hover fills. Tint 80

Avoid beside #AB175C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB178D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB178D;
  --color-base-rgb: 171 23 141;
  --color-base-oklch: oklch(51.0% 0.210 338.7);
  --color-50: #FEF1FB;
  --color-100: #FBDAF4;
  --color-200: #F5B7E9;
  --color-300: #E987D5;
  --color-400: #D85ABF;
  --color-500: #BD37A3;
  --color-600: #90327D;
  --color-700: #66295A;
  --color-800: #431E3B;
  --color-900: #291425;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FEF1FB',
    100: '#FBDAF4',
    200: '#F5B7E9',
    300: '#E987D5',
    400: '#D85ABF',
    500: '#BD37A3',
    600: '#90327D',
    700: '#66295A',
    800: '#431E3B',
    900: '#291425',
  },
}

$base: #AB178D;
$base-ink: #FFFFFF;
$base-50: #FEF1FB;
$base-100: #FBDAF4;
$base-200: #F5B7E9;
$base-300: #E987D5;
$base-400: #D85ABF;
$base-500: #BD37A3;
$base-600: #90327D;
$base-700: #66295A;
$base-800: #431E3B;
$base-900: #291425;
$base-hover: #881371;
$base-subtle: #EBB4E0;

{
    "color": {
        "base": {
            "value": "#AB178D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF4",
                "type": "color"
            },
            "200": {
                "value": "#F5B7E9",
                "type": "color"
            },
            "300": {
                "value": "#E987D5",
                "type": "color"
            },
            "400": {
                "value": "#D85ABF",
                "type": "color"
            },
            "500": {
                "value": "#BD37A3",
                "type": "color"
            },
            "600": {
                "value": "#90327D",
                "type": "color"
            },
            "700": {
                "value": "#66295A",
                "type": "color"
            },
            "800": {
                "value": "#431E3B",
                "type": "color"
            },
            "900": {
                "value": "#291425",
                "type": "color"
            }
        }
    }
}