What color is #AB1990?

#AB1990 is a dark, vivid purple. In RGB it is rgb(171, 25, 144), and in HSL hsl(311, 74%, 38%).

Is #AB1990 accessible as text?

On white, #AB1990 has a contrast ratio of 6.42:1 (passes WCAG AA for body text); on black it is 3.27:1 (fails). For text placed on #AB1990, use white for the best readability.

What is the closest Tailwind color to #AB1990?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #AB1990?

#AB1990 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19A933. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB1990 below.

Is #AB1990 good for buttons?

#AB1990 works well for buttons and highlights, but use white text on #AB1990 — black text only reaches 3.27:1, below the 4.5:1 needed for normal-size labels.

Is #AB1990 the same as CSS mediumvioletred?

No — #AB1990 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AB1990 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB1990

Not just a swatch — here's how #AB1990 works with other colors. Named schemes with #AB1990 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AB1990 Secondary #E86C61 Accent #F09740 Anchor #5A3A54 Surface #F6E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AB1990 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AB1990 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AB1990 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AB1990 Secondary #AE7FA0 Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AB1990 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB1990

For UI

For branding

For interior

For fashion

People also use #AB1990 with

Dark Violet Cranberry Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #F0CFEA for cards and hover fills. Tint 80

Avoid beside #A9195F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB1990 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB1990;
  --color-base-rgb: 171 25 144;
  --color-base-oklch: oklch(51.3% 0.210 337.6);
  --color-50: #FEF1FB;
  --color-100: #FBDBF5;
  --color-200: #F4B8E9;
  --color-300: #E788D6;
  --color-400: #D65CC0;
  --color-500: #BC39A4;
  --color-600: #8F337E;
  --color-700: #652A5A;
  --color-800: #421F3C;
  --color-900: #291525;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FEF1FB',
    100: '#FBDBF5',
    200: '#F4B8E9',
    300: '#E788D6',
    400: '#D65CC0',
    500: '#BC39A4',
    600: '#8F337E',
    700: '#652A5A',
    800: '#421F3C',
    900: '#291525',
  },
}

$base: #AB1990;
$base-ink: #FFFFFF;
$base-50: #FEF1FB;
$base-100: #FBDBF5;
$base-200: #F4B8E9;
$base-300: #E788D6;
$base-400: #D65CC0;
$base-500: #BC39A4;
$base-600: #8F337E;
$base-700: #652A5A;
$base-800: #421F3C;
$base-900: #291525;
$base-hover: #871472;
$base-subtle: #EAB5E0;

{
    "color": {
        "base": {
            "value": "#AB1990",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FBDBF5",
                "type": "color"
            },
            "200": {
                "value": "#F4B8E9",
                "type": "color"
            },
            "300": {
                "value": "#E788D6",
                "type": "color"
            },
            "400": {
                "value": "#D65CC0",
                "type": "color"
            },
            "500": {
                "value": "#BC39A4",
                "type": "color"
            },
            "600": {
                "value": "#8F337E",
                "type": "color"
            },
            "700": {
                "value": "#652A5A",
                "type": "color"
            },
            "800": {
                "value": "#421F3C",
                "type": "color"
            },
            "900": {
                "value": "#291525",
                "type": "color"
            }
        }
    }
}