What color is #AB370D?

#AB370D is a dark, vivid red-orange. In RGB it is rgb(171, 55, 13), and in HSL hsl(16, 86%, 36%).

Is #AB370D accessible as text?

On white, #AB370D has a contrast ratio of 6.39:1 (passes WCAG AA for body text); on black it is 3.28:1 (fails). For text placed on #AB370D, use white for the best readability.

What is the closest Tailwind color to #AB370D?

The nearest Tailwind CSS token is orange-800 (#9F2D00).

What colors go well with #AB370D?

#AB370D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D81AB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB370D below.

Is #AB370D good for buttons?

#AB370D works well for buttons and highlights, but use white text on #AB370D — black text only reaches 3.28:1, below the 4.5:1 needed for normal-size labels.

Is #AB370D the same as CSS firebrick?

No — #AB370D is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AB370D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB370D

Not just a swatch — here's how #AB370D works with other colors. Named schemes with #AB370D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AB370D Secondary #B66423 Accent #767743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Rust as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AB370D Anchor #3A2A20 Surface #F0E2D0 Accent #959765 Secondary #3B3833

Rust anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AB370D Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5A222D

Rust plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AB370D Surface #F3E7D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Rust sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AB370D Secondary #AC8275 Support #9B9186 Ink #17140F

Rust is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rust carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AB370D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 82/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB370D

For UI

For branding

For interior

For fashion

People also use #AB370D with

Crimson Dark Goldenrod Teal Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #F3D5CA for cards and hover fills. Tint 80

Avoid beside #AB6C0D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB370D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB370D;
  --color-base-rgb: 171 55 13;
  --color-base-oklch: oklch(50.3% 0.159 37.4);
  --color-50: #FEF4F0;
  --color-100: #FDE2D8;
  --color-200: #F9C6B3;
  --color-300: #EF9E80;
  --color-400: #E07852;
  --color-500: #C6572F;
  --color-600: #96482B;
  --color-700: #6A3725;
  --color-800: #45271C;
  --color-900: #2A1913;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rust: {
    50: '#FEF4F0',
    100: '#FDE2D8',
    200: '#F9C6B3',
    300: '#EF9E80',
    400: '#E07852',
    500: '#C6572F',
    600: '#96482B',
    700: '#6A3725',
    800: '#45271C',
    900: '#2A1913',
  },
}

$base: #AB370D;
$base-ink: #FFFFFF;
$base-50: #FEF4F0;
$base-100: #FDE2D8;
$base-200: #F9C6B3;
$base-300: #EF9E80;
$base-400: #E07852;
$base-500: #C6572F;
$base-600: #96482B;
$base-700: #6A3725;
$base-800: #45271C;
$base-900: #2A1913;
$base-hover: #892C0A;
$base-subtle: #EEBFAE;

{
    "color": {
        "base": {
            "value": "#AB370D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF4F0",
                "type": "color"
            },
            "100": {
                "value": "#FDE2D8",
                "type": "color"
            },
            "200": {
                "value": "#F9C6B3",
                "type": "color"
            },
            "300": {
                "value": "#EF9E80",
                "type": "color"
            },
            "400": {
                "value": "#E07852",
                "type": "color"
            },
            "500": {
                "value": "#C6572F",
                "type": "color"
            },
            "600": {
                "value": "#96482B",
                "type": "color"
            },
            "700": {
                "value": "#6A3725",
                "type": "color"
            },
            "800": {
                "value": "#45271C",
                "type": "color"
            },
            "900": {
                "value": "#2A1913",
                "type": "color"
            }
        }
    }
}

Palettes built on #AB370D

Color Lab

Pairs with #AB370D

UI roles & guardrails

In real applications

Scales

Every model

Export