#AB445C is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AB445C works with other colors. Named schemes with #AB445C in its natural role, and a note on why the supporting colors balance it.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AB445C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AB445C at work across the surfaces designers actually ship.
:root {
--color-base: #AB445C;
--color-base-rgb: 171 68 92;
--color-base-oklch: oklch(53.1% 0.136 8.6);
--color-50: #FBF4F5;
--color-100: #F4E1E6;
--color-200: #E8C5CD;
--color-300: #D39CA9;
--color-400: #BD7586;
--color-500: #A05566;
--color-600: #7C4653;
--color-700: #59363E;
--color-800: #3B262B;
--color-900: #24191B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF4F5',
100: '#F4E1E6',
200: '#E8C5CD',
300: '#D39CA9',
400: '#BD7586',
500: '#A05566',
600: '#7C4653',
700: '#59363E',
800: '#3B262B',
900: '#24191B',
},
}
$base: #AB445C; $base-ink: #FFFFFF; $base-50: #FBF4F5; $base-100: #F4E1E6; $base-200: #E8C5CD; $base-300: #D39CA9; $base-400: #BD7586; $base-500: #A05566; $base-600: #7C4653; $base-700: #59363E; $base-800: #3B262B; $base-900: #24191B; $base-hover: #89374A; $base-subtle: #E4C9CF;
{
"color": {
"base": {
"value": "#AB445C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F5",
"type": "color"
},
"100": {
"value": "#F4E1E6",
"type": "color"
},
"200": {
"value": "#E8C5CD",
"type": "color"
},
"300": {
"value": "#D39CA9",
"type": "color"
},
"400": {
"value": "#BD7586",
"type": "color"
},
"500": {
"value": "#A05566",
"type": "color"
},
"600": {
"value": "#7C4653",
"type": "color"
},
"700": {
"value": "#59363E",
"type": "color"
},
"800": {
"value": "#3B262B",
"type": "color"
},
"900": {
"value": "#24191B",
"type": "color"
}
}
}
}