What color is #AB4952?

#AB4952 is a medium red. In RGB it is rgb(171, 73, 82), and in HSL hsl(354, 40%, 48%).

Is #AB4952 accessible as text?

On white, #AB4952 has a contrast ratio of 5.52:1 (passes WCAG AA for body text); on black it is 3.81:1 (fails). For text placed on #AB4952, use white for the best readability.

What is the closest Tailwind color to #AB4952?

The nearest Tailwind CSS token is amber-700 (#BB4D00).

What colors go well with #AB4952?

#AB4952 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #49ABA2. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AB4952 below.

Is #AB4952 good for buttons?

#AB4952 works well for buttons and highlights, but use white text on #AB4952 — black text only reaches 3.81:1, below the 4.5:1 needed for normal-size labels.

Is #AB4952 the same as CSS sienna?

No — #AB4952 is not the CSS named color sienna, but sienna (#A0522D) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AB4952 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AB4952

Not just a swatch — here's how #AB4952 works with other colors. Named schemes with #AB4952 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AB4952 Secondary #B86228 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AB4952 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AB4952 Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AB4952 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AB4952 Secondary #B18C8D Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AB4952 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 68/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 74/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB4952

For UI

For branding

For interior

For fashion

People also use #AB4952 with

Mulberry Copper Verdigris Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #ECDDDE for cards and hover fills. Tint 80

Avoid beside #AB6049 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB4952 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AB4952;
  --color-base-rgb: 171 73 82;
  --color-base-oklch: oklch(53.6% 0.129 16.9);
  --color-50: #FBF4F5;
  --color-100: #F3E2E4;
  --color-200: #E6C6C9;
  --color-300: #D19EA3;
  --color-400: #BA787F;
  --color-500: #9E575E;
  --color-600: #7A484D;
  --color-700: #58373A;
  --color-800: #3A2729;
  --color-900: #24191A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FBF4F5',
    100: '#F3E2E4',
    200: '#E6C6C9',
    300: '#D19EA3',
    400: '#BA787F',
    500: '#9E575E',
    600: '#7A484D',
    700: '#58373A',
    800: '#3A2729',
    900: '#24191A',
  },
}

$base: #AB4952;
$base-ink: #FFFFFF;
$base-50: #FBF4F5;
$base-100: #F3E2E4;
$base-200: #E6C6C9;
$base-300: #D19EA3;
$base-400: #BA787F;
$base-500: #9E575E;
$base-600: #7A484D;
$base-700: #58373A;
$base-800: #3A2729;
$base-900: #24191A;
$base-hover: #893B43;
$base-subtle: #E3CBCE;

{
    "color": {
        "base": {
            "value": "#AB4952",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F3E2E4",
                "type": "color"
            },
            "200": {
                "value": "#E6C6C9",
                "type": "color"
            },
            "300": {
                "value": "#D19EA3",
                "type": "color"
            },
            "400": {
                "value": "#BA787F",
                "type": "color"
            },
            "500": {
                "value": "#9E575E",
                "type": "color"
            },
            "600": {
                "value": "#7A484D",
                "type": "color"
            },
            "700": {
                "value": "#58373A",
                "type": "color"
            },
            "800": {
                "value": "#3A2729",
                "type": "color"
            },
            "900": {
                "value": "#24191A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AB4952

Color Lab

Pairs with #AB4952

UI roles & guardrails

In real applications

Scales

Every model

Export