Nearest named color: Amethyst
#AB69BC
#AB69BC
Nearest named
Amethyst
Family
Purple
Lightness
62.4%
Chroma
0.140
Hue angle
319.2°
Temperature
Neutral-leaning
Contrast on white
3.83:1 · AA Large
Contrast on black
4.85:1 · AA
Web-safe
#9966CC
CSS oklch()
62% 0.14 319

#AB69BC is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AB69BC

Not just a swatch — here's how #AB69BC works with other colors. Named schemes with #AB69BC in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

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Color Lab

How #AB69BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 47/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 51/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 44/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 54/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 86/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 22/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AB69BC

For UI
For branding
For interior
For fashion
People also use #AB69BC with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.8:1. Use
Subtle surface Use #EDE3EF for cards and hover fills. Tint 80
Avoid beside #BB68B0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AB69BC at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AB69BC;
  --color-base-rgb: 171 105 188;
  --color-base-oklch: oklch(62.4% 0.140 319.2);
  --color-50: #F9F4FB;
  --color-100: #F0E2F3;
  --color-200: #DFC7E6;
  --color-300: #C69FD0;
  --color-400: #AC7AB8;
  --color-500: #8E599C;
  --color-600: #6F4979;
  --color-700: #513857;
  --color-800: #36273A;
  --color-900: #221924;
  --color-on-base: #141310;
}