#AB73BF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AB73BF works with other colors. Named schemes with #AB73BF in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #AB73BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AB73BF at work across the surfaces designers actually ship.
:root {
--color-base: #AB73BF;
--color-base-rgb: 171 115 191;
--color-base-oklch: oklch(64.2% 0.126 316.8);
--color-50: #F9F4FA;
--color-100: #EEE3F3;
--color-200: #DDC7E5;
--color-300: #C3A0CF;
--color-400: #A77AB8;
--color-500: #8A5A9B;
--color-600: #6C4A78;
--color-700: #4E3856;
--color-800: #352839;
--color-900: #211A24;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F9F4FA',
100: '#EEE3F3',
200: '#DDC7E5',
300: '#C3A0CF',
400: '#A77AB8',
500: '#8A5A9B',
600: '#6C4A78',
700: '#4E3856',
800: '#352839',
900: '#211A24',
},
}
$base: #AB73BF; $base-ink: #141310; $base-50: #F9F4FA; $base-100: #EEE3F3; $base-200: #DDC7E5; $base-300: #C3A0CF; $base-400: #A77AB8; $base-500: #8A5A9B; $base-600: #6C4A78; $base-700: #4E3856; $base-800: #352839; $base-900: #211A24; $base-hover: #904DA8; $base-subtle: #E4D8E9;
{
"color": {
"base": {
"value": "#AB73BF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FA",
"type": "color"
},
"100": {
"value": "#EEE3F3",
"type": "color"
},
"200": {
"value": "#DDC7E5",
"type": "color"
},
"300": {
"value": "#C3A0CF",
"type": "color"
},
"400": {
"value": "#A77AB8",
"type": "color"
},
"500": {
"value": "#8A5A9B",
"type": "color"
},
"600": {
"value": "#6C4A78",
"type": "color"
},
"700": {
"value": "#4E3856",
"type": "color"
},
"800": {
"value": "#352839",
"type": "color"
},
"900": {
"value": "#211A24",
"type": "color"
}
}
}
}