#AB78EE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AB78EE works with other colors. Named schemes with #AB78EE in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AB78EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AB78EE at work across the surfaces designers actually ship.
:root {
--color-base: #AB78EE;
--color-base-rgb: 171 120 238;
--color-base-oklch: oklch(67.4% 0.173 301.9);
--color-50: #F6F1FE;
--color-100: #E8DAFB;
--color-200: #D2B6F6;
--color-300: #B185EA;
--color-400: #9058DA;
--color-500: #7136BF;
--color-600: #5A3091;
--color-700: #432867;
--color-800: #2E1E43;
--color-900: #1D1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F1FE',
100: '#E8DAFB',
200: '#D2B6F6',
300: '#B185EA',
400: '#9058DA',
500: '#7136BF',
600: '#5A3091',
700: '#432867',
800: '#2E1E43',
900: '#1D1429',
},
}
$base: #AB78EE; $base-ink: #141310; $base-50: #F6F1FE; $base-100: #E8DAFB; $base-200: #D2B6F6; $base-300: #B185EA; $base-400: #9058DA; $base-500: #7136BF; $base-600: #5A3091; $base-700: #432867; $base-800: #2E1E43; $base-900: #1D1429; $base-hover: #8337E6; $base-subtle: #E6DAF6;
{
"color": {
"base": {
"value": "#AB78EE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F1FE",
"type": "color"
},
"100": {
"value": "#E8DAFB",
"type": "color"
},
"200": {
"value": "#D2B6F6",
"type": "color"
},
"300": {
"value": "#B185EA",
"type": "color"
},
"400": {
"value": "#9058DA",
"type": "color"
},
"500": {
"value": "#7136BF",
"type": "color"
},
"600": {
"value": "#5A3091",
"type": "color"
},
"700": {
"value": "#432867",
"type": "color"
},
"800": {
"value": "#2E1E43",
"type": "color"
},
"900": {
"value": "#1D1429",
"type": "color"
}
}
}
}