#AB91C4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #AB91C4 works with other colors. Named schemes with #AB91C4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AB91C4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AB91C4 at work across the surfaces designers actually ship.
:root {
--color-base: #AB91C4;
--color-base-rgb: 171 145 196;
--color-base-oklch: oklch(69.8% 0.079 307.6);
--color-50: #F7F5FA;
--color-100: #EBE4F1;
--color-200: #D7CAE2;
--color-300: #B8A4CB;
--color-400: #9A80B2;
--color-500: #7B6095;
--color-600: #624E74;
--color-700: #483B54;
--color-800: #312938;
--color-900: #1F1B23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F5FA',
100: '#EBE4F1',
200: '#D7CAE2',
300: '#B8A4CB',
400: '#9A80B2',
500: '#7B6095',
600: '#624E74',
700: '#483B54',
800: '#312938',
900: '#1F1B23',
},
}
$base: #AB91C4; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #EBE4F1; $base-200: #D7CAE2; $base-300: #B8A4CB; $base-400: #9A80B2; $base-500: #7B6095; $base-600: #624E74; $base-700: #483B54; $base-800: #312938; $base-900: #1F1B23; $base-hover: #8A65AC; $base-subtle: #E6E0EC;
{
"color": {
"base": {
"value": "#AB91C4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EBE4F1",
"type": "color"
},
"200": {
"value": "#D7CAE2",
"type": "color"
},
"300": {
"value": "#B8A4CB",
"type": "color"
},
"400": {
"value": "#9A80B2",
"type": "color"
},
"500": {
"value": "#7B6095",
"type": "color"
},
"600": {
"value": "#624E74",
"type": "color"
},
"700": {
"value": "#483B54",
"type": "color"
},
"800": {
"value": "#312938",
"type": "color"
},
"900": {
"value": "#1F1B23",
"type": "color"
}
}
}
}