#AB99CC is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #AB99CC works with other colors. Named schemes with #AB99CC in its natural role, and a note on why the supporting colors balance it.
Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.
Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AB99CC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AB99CC at work across the surfaces designers actually ship.
:root {
--color-base: #AB99CC;
--color-base-rgb: 171 153 204;
--color-base-oklch: oklch(71.7% 0.075 300.7);
--color-50: #F7F5FA;
--color-100: #E8E3F2;
--color-200: #D2C9E4;
--color-300: #B1A2CD;
--color-400: #917EB4;
--color-500: #725D97;
--color-600: #5B4C75;
--color-700: #433A55;
--color-800: #2E2938;
--color-900: #1D1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
lilac: {
50: '#F7F5FA',
100: '#E8E3F2',
200: '#D2C9E4',
300: '#B1A2CD',
400: '#917EB4',
500: '#725D97',
600: '#5B4C75',
700: '#433A55',
800: '#2E2938',
900: '#1D1A23',
},
}
$base: #AB99CC; $base-ink: #141310; $base-50: #F7F5FA; $base-100: #E8E3F2; $base-200: #D2C9E4; $base-300: #B1A2CD; $base-400: #917EB4; $base-500: #725D97; $base-600: #5B4C75; $base-700: #433A55; $base-800: #2E2938; $base-900: #1D1A23; $base-hover: #846AB4; $base-subtle: #E6E2EE;
{
"color": {
"base": {
"value": "#AB99CC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#E8E3F2",
"type": "color"
},
"200": {
"value": "#D2C9E4",
"type": "color"
},
"300": {
"value": "#B1A2CD",
"type": "color"
},
"400": {
"value": "#917EB4",
"type": "color"
},
"500": {
"value": "#725D97",
"type": "color"
},
"600": {
"value": "#5B4C75",
"type": "color"
},
"700": {
"value": "#433A55",
"type": "color"
},
"800": {
"value": "#2E2938",
"type": "color"
},
"900": {
"value": "#1D1A23",
"type": "color"
}
}
}
}