What color is #AC034F?

#AC034F is a dark, vivid pink. In RGB it is rgb(172, 3, 79), and in HSL hsl(333, 97%, 34%).

Is #AC034F accessible as text?

On white, #AC034F has a contrast ratio of 7.29:1 (passes WCAG AA for body text); on black it is 2.88:1 (fails). For text placed on #AC034F, use white for the best readability.

What is the closest Tailwind color to #AC034F?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #AC034F?

#AC034F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #03AB5F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AC034F below.

Is #AC034F good for buttons?

#AC034F works well for buttons and highlights, but use white text on #AC034F — black text only reaches 2.88:1, below the 4.5:1 needed for normal-size labels.

Is #AC034F the same as CSS brown?

No — #AC034F is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AC034F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AC034F

Not just a swatch — here's how #AC034F works with other colors. Named schemes with #AC034F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AC034F Secondary #E86D5A Accent #ED9A3A Anchor #5B3A52 Surface #F5E8D6

Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AC034F Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AC034F Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AC034F Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AC034F Secondary #A97581 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AC034F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AC034F

For UI

For branding

For interior

For fashion

People also use #AC034F with

Electric Purple Firebrick Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.3:1. Use

Subtle surface Use #F5C6DB for cards and hover fills. Tint 80

Avoid beside #AB0316 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AC034F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AC034F;
  --color-base-rgb: 172 3 79;
  --color-base-oklch: oklch(48.0% 0.191 5.0);
  --color-50: #FEF0F7;
  --color-100: #FDD8E9;
  --color-200: #FCB1D2;
  --color-300: #F679B1;
  --color-400: #E94991;
  --color-500: #D02572;
  --color-600: #9D255B;
  --color-700: #6F2043;
  --color-800: #48192E;
  --color-900: #2C111D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F7',
    100: '#FDD8E9',
    200: '#FCB1D2',
    300: '#F679B1',
    400: '#E94991',
    500: '#D02572',
    600: '#9D255B',
    700: '#6F2043',
    800: '#48192E',
    900: '#2C111D',
  },
}

$base: #AC034F;
$base-ink: #FFFFFF;
$base-50: #FEF0F7;
$base-100: #FDD8E9;
$base-200: #FCB1D2;
$base-300: #F679B1;
$base-400: #E94991;
$base-500: #D02572;
$base-600: #9D255B;
$base-700: #6F2043;
$base-800: #48192E;
$base-900: #2C111D;
$base-hover: #89023F;
$base-subtle: #F2A7C9;

{
    "color": {
        "base": {
            "value": "#AC034F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E9",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D2",
                "type": "color"
            },
            "300": {
                "value": "#F679B1",
                "type": "color"
            },
            "400": {
                "value": "#E94991",
                "type": "color"
            },
            "500": {
                "value": "#D02572",
                "type": "color"
            },
            "600": {
                "value": "#9D255B",
                "type": "color"
            },
            "700": {
                "value": "#6F2043",
                "type": "color"
            },
            "800": {
                "value": "#48192E",
                "type": "color"
            },
            "900": {
                "value": "#2C111D",
                "type": "color"
            }
        }
    }
}