#AC072E is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AC072E works with other colors. Named schemes with #AC072E in its natural role, and a note on why the supporting colors balance it.
Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.
How #AC072E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AC072E at work across the surfaces designers actually ship.
:root {
--color-base: #AC072E;
--color-base-rgb: 172 7 46;
--color-base-oklch: oklch(47.4% 0.187 19.2);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FCB1C2;
--color-300: #F37C98;
--color-400: #E54D70;
--color-500: #CB294F;
--color-600: #9A2842;
--color-700: #6D2234;
--color-800: #471A25;
--color-900: #2B1218;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
firebrick: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FCB1C2',
300: '#F37C98',
400: '#E54D70',
500: '#CB294F',
600: '#9A2842',
700: '#6D2234',
800: '#471A25',
900: '#2B1218',
},
}
$base: #AC072E; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FCB1C2; $base-300: #F37C98; $base-400: #E54D70; $base-500: #CB294F; $base-600: #9A2842; $base-700: #6D2234; $base-800: #471A25; $base-900: #2B1218; $base-hover: #890624; $base-subtle: #F0ABBB;
{
"color": {
"base": {
"value": "#AC072E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FCB1C2",
"type": "color"
},
"300": {
"value": "#F37C98",
"type": "color"
},
"400": {
"value": "#E54D70",
"type": "color"
},
"500": {
"value": "#CB294F",
"type": "color"
},
"600": {
"value": "#9A2842",
"type": "color"
},
"700": {
"value": "#6D2234",
"type": "color"
},
"800": {
"value": "#471A25",
"type": "color"
},
"900": {
"value": "#2B1218",
"type": "color"
}
}
}
}