What color is #AC3945?

#AC3945 is a medium red. In RGB it is rgb(172, 57, 69), and in HSL hsl(354, 50%, 45%).

Is #AC3945 accessible as text?

On white, #AC3945 has a contrast ratio of 6.13:1 (passes WCAG AA for body text); on black it is 3.43:1 (fails). For text placed on #AC3945, use white for the best readability.

What is the closest Tailwind color to #AC3945?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #AC3945?

#AC3945 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #39ACA1. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AC3945 below.

Is #AC3945 good for buttons?

#AC3945 works well for buttons and highlights, but use white text on #AC3945 — black text only reaches 3.43:1, below the 4.5:1 needed for normal-size labels.

Is #AC3945 the same as CSS brown?

No — #AC3945 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AC3945 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AC3945

Not just a swatch — here's how #AC3945 works with other colors. Named schemes with #AC3945 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AC3945 Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AC3945 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AC3945 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AC3945 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AC3945 Secondary #AE8484 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AC3945 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 60/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 40/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AC3945

For UI

For branding

For interior

For fashion

People also use #AC3945 with

Mulberry Copper Light Sea Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.1:1. Use

Subtle surface Use #EDD9DB for cards and hover fills. Tint 80

Avoid beside #AC5439 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AC3945 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AC3945;
  --color-base-rgb: 172 57 69;
  --color-base-oklch: oklch(51.4% 0.150 18.2);
  --color-50: #FCF3F4;
  --color-100: #F5E0E2;
  --color-200: #EBC2C6;
  --color-300: #D8979E;
  --color-400: #C27078;
  --color-500: #A64E57;
  --color-600: #804248;
  --color-700: #5C3337;
  --color-800: #3C2427;
  --color-900: #251819;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F4',
    100: '#F5E0E2',
    200: '#EBC2C6',
    300: '#D8979E',
    400: '#C27078',
    500: '#A64E57',
    600: '#804248',
    700: '#5C3337',
    800: '#3C2427',
    900: '#251819',
  },
}

$base: #AC3945;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F5E0E2;
$base-200: #EBC2C6;
$base-300: #D8979E;
$base-400: #C27078;
$base-500: #A64E57;
$base-600: #804248;
$base-700: #5C3337;
$base-800: #3C2427;
$base-900: #251819;
$base-hover: #8A2E37;
$base-subtle: #E5C5C8;

{
    "color": {
        "base": {
            "value": "#AC3945",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E2",
                "type": "color"
            },
            "200": {
                "value": "#EBC2C6",
                "type": "color"
            },
            "300": {
                "value": "#D8979E",
                "type": "color"
            },
            "400": {
                "value": "#C27078",
                "type": "color"
            },
            "500": {
                "value": "#A64E57",
                "type": "color"
            },
            "600": {
                "value": "#804248",
                "type": "color"
            },
            "700": {
                "value": "#5C3337",
                "type": "color"
            },
            "800": {
                "value": "#3C2427",
                "type": "color"
            },
            "900": {
                "value": "#251819",
                "type": "color"
            }
        }
    }
}

Palettes built on #AC3945

Color Lab

Pairs with #AC3945

UI roles & guardrails

In real applications

Scales

Every model

Export