#AC3A67 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AC3A67 works with other colors. Named schemes with #AC3A67 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AC3A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AC3A67 at work across the surfaces designers actually ship.
:root {
--color-base: #AC3A67;
--color-base-rgb: 172 58 103;
--color-base-oklch: oklch(52.4% 0.154 359.6);
--color-50: #FCF3F7;
--color-100: #F5E0E8;
--color-200: #EBC2D2;
--color-300: #D897B1;
--color-400: #C27091;
--color-500: #A64E72;
--color-600: #80425B;
--color-700: #5C3343;
--color-800: #3C242E;
--color-900: #25181D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF3F7',
100: '#F5E0E8',
200: '#EBC2D2',
300: '#D897B1',
400: '#C27091',
500: '#A64E72',
600: '#80425B',
700: '#5C3343',
800: '#3C242E',
900: '#25181D',
},
}
$base: #AC3A67; $base-ink: #FFFFFF; $base-50: #FCF3F7; $base-100: #F5E0E8; $base-200: #EBC2D2; $base-300: #D897B1; $base-400: #C27091; $base-500: #A64E72; $base-600: #80425B; $base-700: #5C3343; $base-800: #3C242E; $base-900: #25181D; $base-hover: #8A2E53; $base-subtle: #E5C5D2;
{
"color": {
"base": {
"value": "#AC3A67",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F7",
"type": "color"
},
"100": {
"value": "#F5E0E8",
"type": "color"
},
"200": {
"value": "#EBC2D2",
"type": "color"
},
"300": {
"value": "#D897B1",
"type": "color"
},
"400": {
"value": "#C27091",
"type": "color"
},
"500": {
"value": "#A64E72",
"type": "color"
},
"600": {
"value": "#80425B",
"type": "color"
},
"700": {
"value": "#5C3343",
"type": "color"
},
"800": {
"value": "#3C242E",
"type": "color"
},
"900": {
"value": "#25181D",
"type": "color"
}
}
}
}