Nearest named color: Viva Magenta
#AC465A
#AC465A
Nearest named
Viva Magenta
Family
Red
Lightness
53.5%
Chroma
0.134
Hue angle
10.8°
Temperature
Warm
Contrast on white
5.56:1 · AA
Contrast on black
3.34:1 · AA Large
Web-safe
#993366
CSS oklch()
53% 0.13 11

#AC465A is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AC465A

Not just a swatch — here's how #AC465A works with other colors. Named schemes with #AC465A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #AC465A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 52/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 70/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 53/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 100/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AC465A

For UI
For branding
For interior
For fashion
People also use #AC465A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.6:1. Use
Subtle surface Use #ECDCDF for cards and hover fills. Tint 80
Avoid beside #AA5346 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AC465A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AC465A;
  --color-base-rgb: 172 70 90;
  --color-base-oklch: oklch(53.5% 0.134 10.8);
  --color-50: #FBF4F5;
  --color-100: #F4E2E5;
  --color-200: #E7C5CC;
  --color-300: #D39CA7;
  --color-400: #BC7684;
  --color-500: #9F5564;
  --color-600: #7B4751;
  --color-700: #58363D;
  --color-800: #3B262A;
  --color-900: #24191B;
  --color-on-base: #FFFFFF;
}