#AC4A67 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AC4A67 works with other colors. Named schemes with #AC4A67 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AC4A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AC4A67 at work across the surfaces designers actually ship.
:root {
--color-base: #AC4A67;
--color-base-rgb: 172 74 103;
--color-base-oklch: oklch(54.4% 0.131 3.9);
--color-50: #FBF4F6;
--color-100: #F3E2E7;
--color-200: #E6C6D0;
--color-300: #D19EAD;
--color-400: #BA788C;
--color-500: #9E576C;
--color-600: #7A4857;
--color-700: #583741;
--color-800: #3A272D;
--color-900: #24191C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FBF4F6',
100: '#F3E2E7',
200: '#E6C6D0',
300: '#D19EAD',
400: '#BA788C',
500: '#9E576C',
600: '#7A4857',
700: '#583741',
800: '#3A272D',
900: '#24191C',
},
}
$base: #AC4A67; $base-ink: #FFFFFF; $base-50: #FBF4F6; $base-100: #F3E2E7; $base-200: #E6C6D0; $base-300: #D19EAD; $base-400: #BA788C; $base-500: #9E576C; $base-600: #7A4857; $base-700: #583741; $base-800: #3A272D; $base-900: #24191C; $base-hover: #893B52; $base-subtle: #E3CBD2;
{
"color": {
"base": {
"value": "#AC4A67",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F6",
"type": "color"
},
"100": {
"value": "#F3E2E7",
"type": "color"
},
"200": {
"value": "#E6C6D0",
"type": "color"
},
"300": {
"value": "#D19EAD",
"type": "color"
},
"400": {
"value": "#BA788C",
"type": "color"
},
"500": {
"value": "#9E576C",
"type": "color"
},
"600": {
"value": "#7A4857",
"type": "color"
},
"700": {
"value": "#583741",
"type": "color"
},
"800": {
"value": "#3A272D",
"type": "color"
},
"900": {
"value": "#24191C",
"type": "color"
}
}
}
}