What color is #AC701C?

#AC701C is a dark, vivid brown. In RGB it is rgb(172, 112, 28), and in HSL hsl(35, 72%, 39%).

Is #AC701C accessible as text?

On white, #AC701C has a contrast ratio of 4.13:1 (fails WCAG AA for body text); on black it is 5.09:1 (passes). For text placed on #AC701C, use black for the best readability.

What is the closest Tailwind color to #AC701C?

The nearest Tailwind CSS token is yellow-700 (#A65F00).

What colors go well with #AC701C?

#AC701C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1C58AB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AC701C below.

Is #AC701C good for buttons?

#AC701C works well for buttons and highlights, but use black text on #AC701C — white text only reaches 4.13:1, below the 4.5:1 needed for normal-size labels.

Is #AC701C the same as CSS darkgoldenrod?

No — #AC701C is not the CSS named color darkgoldenrod, but darkgoldenrod (#B8860B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AC701C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AC701C

Not just a swatch — here's how #AC701C works with other colors. Named schemes with #AC701C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AC701C Secondary #B46619 Accent #727945 Surface #F3ECDD Anchor #3B2A20

This palette keeps Ginger as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AC701C Anchor #3A2A20 Surface #EFE3D0 Accent #919867 Secondary #3B3833

Ginger anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AC701C Secondary #794B23 Surface #E9DAC0 Accent #40503C Anchor #5B222A

Ginger plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AC701C Surface #F2E7D6 Anchor #602032 Accent #E6C2BF Secondary #332B2D

Ginger sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AC701C Secondary #BBA58D Support #9A9186 Ink #17140F

Ginger is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ginger carrying the quiet middle.

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Color Lab

How #AC701C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 77/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AC701C

For UI

For branding

For interior

For fashion

People also use #AC701C with

Fire Engine Red Citron Sapphire Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #F0E3D0 for cards and hover fills. Tint 80

Avoid beside #AB9F1C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AC701C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AC701C;
  --color-base-rgb: 172 112 28;
  --color-base-oklch: oklch(59.5% 0.120 69.3);
  --color-50: #FDF8F1;
  --color-100: #FAEDDB;
  --color-200: #F3DBB9;
  --color-300: #E6BF89;
  --color-400: #D5A35D;
  --color-500: #BA853B;
  --color-600: #8E6834;
  --color-700: #644C2A;
  --color-800: #42331F;
  --color-900: #282015;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  ginger: {
    50: '#FDF8F1',
    100: '#FAEDDB',
    200: '#F3DBB9',
    300: '#E6BF89',
    400: '#D5A35D',
    500: '#BA853B',
    600: '#8E6834',
    700: '#644C2A',
    800: '#42331F',
    900: '#282015',
  },
}

$base: #AC701C;
$base-ink: #141310;
$base-50: #FDF8F1;
$base-100: #FAEDDB;
$base-200: #F3DBB9;
$base-300: #E6BF89;
$base-400: #D5A35D;
$base-500: #BA853B;
$base-600: #8E6834;
$base-700: #644C2A;
$base-800: #42331F;
$base-900: #282015;
$base-hover: #895916;
$base-subtle: #EAD5B7;

{
    "color": {
        "base": {
            "value": "#AC701C",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF8F1",
                "type": "color"
            },
            "100": {
                "value": "#FAEDDB",
                "type": "color"
            },
            "200": {
                "value": "#F3DBB9",
                "type": "color"
            },
            "300": {
                "value": "#E6BF89",
                "type": "color"
            },
            "400": {
                "value": "#D5A35D",
                "type": "color"
            },
            "500": {
                "value": "#BA853B",
                "type": "color"
            },
            "600": {
                "value": "#8E6834",
                "type": "color"
            },
            "700": {
                "value": "#644C2A",
                "type": "color"
            },
            "800": {
                "value": "#42331F",
                "type": "color"
            },
            "900": {
                "value": "#282015",
                "type": "color"
            }
        }
    }
}

Palettes built on #AC701C

Color Lab

Pairs with #AC701C

UI roles & guardrails

In real applications

Scales

Every model

Export