What color is #AD0366?

#AD0366 is a dark, vivid pink. In RGB it is rgb(173, 3, 102), and in HSL hsl(325, 97%, 35%).

Is #AD0366 accessible as text?

On white, #AD0366 has a contrast ratio of 7.04:1 (passes WCAG AA for body text); on black it is 2.98:1 (fails). For text placed on #AD0366, use white for the best readability.

What is the closest Tailwind color to #AD0366?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #AD0366?

#AD0366 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #03B04B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AD0366 below.

Is #AD0366 good for buttons?

#AD0366 works well for buttons and highlights, but use white text on #AD0366 — black text only reaches 2.98:1, below the 4.5:1 needed for normal-size labels.

Is #AD0366 the same as CSS mediumvioletred?

No — #AD0366 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#AD0366 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AD0366

Not just a swatch — here's how #AD0366 works with other colors. Named schemes with #AD0366 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AD0366 Secondary #E86D5C Accent #EE993C Anchor #5B3A53 Surface #F5E8D6

Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AD0366 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AD0366 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AD0366 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AD0366 Secondary #AB778B Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AD0366 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AD0366

For UI

For branding

For interior

For fashion

People also use #AD0366 with

Electric Purple Firebrick Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.0:1. Use

Subtle surface Use #F5C7E2 for cards and hover fills. Tint 80

Avoid beside #B0032E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AD0366 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AD0366;
  --color-base-rgb: 173 3 102;
  --color-base-oklch: oklch(48.9% 0.200 354.9);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FCB1DC;
  --color-300: #F679C2;
  --color-400: #E949A6;
  --color-500: #D02589;
  --color-600: #9D256B;
  --color-700: #6F204E;
  --color-800: #481934;
  --color-900: #2C1121;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F9',
    100: '#FDD8EE',
    200: '#FCB1DC',
    300: '#F679C2',
    400: '#E949A6',
    500: '#D02589',
    600: '#9D256B',
    700: '#6F204E',
    800: '#481934',
    900: '#2C1121',
  },
}

$base: #AD0366;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EE;
$base-200: #FCB1DC;
$base-300: #F679C2;
$base-400: #E949A6;
$base-500: #D02589;
$base-600: #9D256B;
$base-700: #6F204E;
$base-800: #481934;
$base-900: #2C1121;
$base-hover: #8D0253;
$base-subtle: #F2A9D3;

{
    "color": {
        "base": {
            "value": "#AD0366",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DC",
                "type": "color"
            },
            "300": {
                "value": "#F679C2",
                "type": "color"
            },
            "400": {
                "value": "#E949A6",
                "type": "color"
            },
            "500": {
                "value": "#D02589",
                "type": "color"
            },
            "600": {
                "value": "#9D256B",
                "type": "color"
            },
            "700": {
                "value": "#6F204E",
                "type": "color"
            },
            "800": {
                "value": "#481934",
                "type": "color"
            },
            "900": {
                "value": "#2C1121",
                "type": "color"
            }
        }
    }
}