What color is #AD4E95?

#AD4E95 is a medium magenta. In RGB it is rgb(173, 78, 149), and in HSL hsl(315, 38%, 49%).

Is #AD4E95 accessible as text?

On white, #AD4E95 has a contrast ratio of 4.88:1 (passes WCAG AA for body text); on black it is 4.30:1 (fails). For text placed on #AD4E95, use white for the best readability.

What is the closest Tailwind color to #AD4E95?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #AD4E95?

#AD4E95 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4DAC65. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AD4E95 below.

Is #AD4E95 good for buttons?

#AD4E95 works well for buttons and highlights, but use white text on #AD4E95 — black text only reaches 4.30:1, below the 4.5:1 needed for normal-size labels.

Is #AD4E95 the same as CSS mediumvioletred?

No — #AD4E95 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#AD4E95 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AD4E95

Not just a swatch — here's how #AD4E95 works with other colors. Named schemes with #AD4E95 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AD4E95 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AD4E95 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AD4E95 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AD4E95 Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Fandango as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AD4E95 Secondary #B895AC Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AD4E95 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AD4E95

For UI

For branding

For interior

For fashion

People also use #AD4E95 with

Amethyst Brick Red Medium Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.9:1. Use

Subtle surface Use #ECDEE9 for cards and hover fills. Tint 80

Avoid beside #AC4D75 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AD4E95 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AD4E95;
  --color-base-rgb: 173 78 149;
  --color-base-oklch: oklch(56.8% 0.151 338.2);
  --color-50: #FBF4F9;
  --color-100: #F3E2EF;
  --color-200: #E6C7DE;
  --color-300: #D09FC4;
  --color-400: #B87AA9;
  --color-500: #9C598B;
  --color-600: #79496D;
  --color-700: #57384F;
  --color-800: #3A2735;
  --color-900: #241921;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FBF4F9',
    100: '#F3E2EF',
    200: '#E6C7DE',
    300: '#D09FC4',
    400: '#B87AA9',
    500: '#9C598B',
    600: '#79496D',
    700: '#57384F',
    800: '#3A2735',
    900: '#241921',
  },
}

$base: #AD4E95;
$base-ink: #FFFFFF;
$base-50: #FBF4F9;
$base-100: #F3E2EF;
$base-200: #E6C7DE;
$base-300: #D09FC4;
$base-400: #B87AA9;
$base-500: #9C598B;
$base-600: #79496D;
$base-700: #57384F;
$base-800: #3A2735;
$base-900: #241921;
$base-hover: #8A3E77;
$base-subtle: #E3CDDE;

{
    "color": {
        "base": {
            "value": "#AD4E95",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F9",
                "type": "color"
            },
            "100": {
                "value": "#F3E2EF",
                "type": "color"
            },
            "200": {
                "value": "#E6C7DE",
                "type": "color"
            },
            "300": {
                "value": "#D09FC4",
                "type": "color"
            },
            "400": {
                "value": "#B87AA9",
                "type": "color"
            },
            "500": {
                "value": "#9C598B",
                "type": "color"
            },
            "600": {
                "value": "#79496D",
                "type": "color"
            },
            "700": {
                "value": "#57384F",
                "type": "color"
            },
            "800": {
                "value": "#3A2735",
                "type": "color"
            },
            "900": {
                "value": "#241921",
                "type": "color"
            }
        }
    }
}

Palettes built on #AD4E95

Color Lab

Pairs with #AD4E95

UI roles & guardrails

In real applications

Scales

Every model

Export