What color is #AD72EF?

#AD72EF is a light, vivid violet. In RGB it is rgb(173, 114, 239), and in HSL hsl(268, 80%, 69%).

Is #AD72EF accessible as text?

On white, #AD72EF has a contrast ratio of 3.27:1 (fails WCAG AA for body text); on black it is 6.43:1 (passes). For text placed on #AD72EF, use black for the best readability.

What is the closest Tailwind color to #AD72EF?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AD72EF?

#AD72EF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B4EF71. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AD72EF below.

Is #AD72EF good for buttons?

#AD72EF works well for buttons and highlights, but use black text on #AD72EF — white text only reaches 3.27:1, below the 4.5:1 needed for normal-size labels.

Is #AD72EF the same as CSS mediumpurple?

No — #AD72EF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AD72EF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AD72EF

Not just a swatch — here's how #AD72EF works with other colors. Named schemes with #AD72EF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AD72EF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #AD72EF Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AD72EF Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AD72EF Secondary #C9B6E3 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AD72EF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #D09DFF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #AD72EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 36/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 71/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AD72EF

For UI

For branding

For interior

For fashion

People also use #AD72EF with

Cornflower Blue Heliotrope Light Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.7:1. Use

Subtle surface Use #EFE6F8 for cards and hover fills. Tint 80

Avoid beside #D671EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AD72EF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AD72EF;
  --color-base-rgb: 173 114 239;
  --color-base-oklch: oklch(66.7% 0.184 303.6);
  --color-50: #F7F1FE;
  --color-100: #E9D9FC;
  --color-200: #D4B6F7;
  --color-300: #B484EB;
  --color-400: #9557DB;
  --color-500: #7634C1;
  --color-600: #5E2F93;
  --color-700: #452768;
  --color-800: #2F1D44;
  --color-900: #1E1429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F7F1FE',
    100: '#E9D9FC',
    200: '#D4B6F7',
    300: '#B484EB',
    400: '#9557DB',
    500: '#7634C1',
    600: '#5E2F93',
    700: '#452768',
    800: '#2F1D44',
    900: '#1E1429',
  },
}

$base: #AD72EF;
$base-ink: #141310;
$base-50: #F7F1FE;
$base-100: #E9D9FC;
$base-200: #D4B6F7;
$base-300: #B484EB;
$base-400: #9557DB;
$base-500: #7634C1;
$base-600: #5E2F93;
$base-700: #452768;
$base-800: #2F1D44;
$base-900: #1E1429;
$base-hover: #8731E8;
$base-subtle: #E6D9F6;

{
    "color": {
        "base": {
            "value": "#AD72EF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E9D9FC",
                "type": "color"
            },
            "200": {
                "value": "#D4B6F7",
                "type": "color"
            },
            "300": {
                "value": "#B484EB",
                "type": "color"
            },
            "400": {
                "value": "#9557DB",
                "type": "color"
            },
            "500": {
                "value": "#7634C1",
                "type": "color"
            },
            "600": {
                "value": "#5E2F93",
                "type": "color"
            },
            "700": {
                "value": "#452768",
                "type": "color"
            },
            "800": {
                "value": "#2F1D44",
                "type": "color"
            },
            "900": {
                "value": "#1E1429",
                "type": "color"
            }
        }
    }
}

Palettes built on #AD72EF

Color Lab

Pairs with #AD72EF

UI roles & guardrails

In real applications

Scales

Every model

Export