#AD91C3 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #AD91C3 works with other colors. Named schemes with #AD91C3 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #AD91C3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AD91C3 at work across the surfaces designers actually ship.
:root {
--color-base: #AD91C3;
--color-base-rgb: 173 145 195;
--color-base-oklch: oklch(69.9% 0.078 309.8);
--color-50: #F8F5FA;
--color-100: #EBE4F1;
--color-200: #D8CAE2;
--color-300: #BAA5CA;
--color-400: #9C81B1;
--color-500: #7E6194;
--color-600: #634F73;
--color-700: #493C53;
--color-800: #312937;
--color-900: #1F1B23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F5FA',
100: '#EBE4F1',
200: '#D8CAE2',
300: '#BAA5CA',
400: '#9C81B1',
500: '#7E6194',
600: '#634F73',
700: '#493C53',
800: '#312937',
900: '#1F1B23',
},
}
$base: #AD91C3; $base-ink: #141310; $base-50: #F8F5FA; $base-100: #EBE4F1; $base-200: #D8CAE2; $base-300: #BAA5CA; $base-400: #9C81B1; $base-500: #7E6194; $base-600: #634F73; $base-700: #493C53; $base-800: #312937; $base-900: #1F1B23; $base-hover: #8D66AB; $base-subtle: #E6E0EB;
{
"color": {
"base": {
"value": "#AD91C3",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EBE4F1",
"type": "color"
},
"200": {
"value": "#D8CAE2",
"type": "color"
},
"300": {
"value": "#BAA5CA",
"type": "color"
},
"400": {
"value": "#9C81B1",
"type": "color"
},
"500": {
"value": "#7E6194",
"type": "color"
},
"600": {
"value": "#634F73",
"type": "color"
},
"700": {
"value": "#493C53",
"type": "color"
},
"800": {
"value": "#312937",
"type": "color"
},
"900": {
"value": "#1F1B23",
"type": "color"
}
}
}
}