What color is #AE023B?

#AE023B is a dark, vivid rose. In RGB it is rgb(174, 2, 59), and in HSL hsl(340, 98%, 35%).

Is #AE023B accessible as text?

On white, #AE023B has a contrast ratio of 7.31:1 (passes WCAG AA for body text); on black it is 2.87:1 (fails). For text placed on #AE023B, use white for the best readability.

What is the closest Tailwind color to #AE023B?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #AE023B?

#AE023B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02B176. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE023B below.

Is #AE023B good for buttons?

#AE023B works well for buttons and highlights, but use white text on #AE023B — black text only reaches 2.87:1, below the 4.5:1 needed for normal-size labels.

Is #AE023B the same as CSS firebrick?

No — #AE023B is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE023B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE023B

Not just a swatch — here's how #AE023B works with other colors. Named schemes with #AE023B in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AE023B Secondary #E86E57 Accent #EC9B38 Anchor #5C3A51 Surface #F5E8D6

Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #AE023B Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE023B Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE023B Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE023B Secondary #AA7579 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AE023B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE023B

For UI

For branding

For interior

For fashion

People also use #AE023B with

Byzantine Firebrick Shamrock Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.3:1. Use

Subtle surface Use #F5C6D6 for cards and hover fills. Tint 80

Avoid beside #B10202 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE023B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE023B;
  --color-base-rgb: 174 2 59;
  --color-base-oklch: oklch(47.8% 0.190 14.0);
  --color-50: #FEF0F5;
  --color-100: #FDD8E4;
  --color-200: #FCB1CA;
  --color-300: #F778A3;
  --color-400: #EA487E;
  --color-500: #D1245E;
  --color-600: #9E244D;
  --color-700: #6F203A;
  --color-800: #481929;
  --color-900: #2C111A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F5',
    100: '#FDD8E4',
    200: '#FCB1CA',
    300: '#F778A3',
    400: '#EA487E',
    500: '#D1245E',
    600: '#9E244D',
    700: '#6F203A',
    800: '#481929',
    900: '#2C111A',
  },
}

$base: #AE023B;
$base-ink: #FFFFFF;
$base-50: #FEF0F5;
$base-100: #FDD8E4;
$base-200: #FCB1CA;
$base-300: #F778A3;
$base-400: #EA487E;
$base-500: #D1245E;
$base-600: #9E244D;
$base-700: #6F203A;
$base-800: #481929;
$base-900: #2C111A;
$base-hover: #8D0130;
$base-subtle: #F2A8C1;

{
    "color": {
        "base": {
            "value": "#AE023B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E4",
                "type": "color"
            },
            "200": {
                "value": "#FCB1CA",
                "type": "color"
            },
            "300": {
                "value": "#F778A3",
                "type": "color"
            },
            "400": {
                "value": "#EA487E",
                "type": "color"
            },
            "500": {
                "value": "#D1245E",
                "type": "color"
            },
            "600": {
                "value": "#9E244D",
                "type": "color"
            },
            "700": {
                "value": "#6F203A",
                "type": "color"
            },
            "800": {
                "value": "#481929",
                "type": "color"
            },
            "900": {
                "value": "#2C111A",
                "type": "color"
            }
        }
    }
}