Nearest named color: Firebrick
#AE0935
#AE0935
Nearest named
Firebrick
Family
Pink
Lightness
47.9%
Chroma
0.188
Hue angle
16.9°
Temperature
Warm
Contrast on white
7.27:1 · AAA
Contrast on black
2.56:1 · Fail
Web-safe
#990033
CSS oklch()
48% 0.19 17

#AE0935 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AE0935

Not just a swatch — here's how #AE0935 works with other colors. Named schemes with #AE0935 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

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Color Lab

How #AE0935 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 32/100
Low
Firm and assertive — carries weight and contrast.
Depth 55/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 31/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 40/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 72/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 87/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE0935

For UI
For branding
For interior
For fashion
People also use #AE0935 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.3:1. Use
Subtle surface Use #F4C9D4 for cards and hover fills. Tint 80
Avoid beside #AE1409 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE0935 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AE0935;
  --color-base-rgb: 174 9 53;
  --color-base-oklch: oklch(47.9% 0.188 16.9);
  --color-50: #FEF0F4;
  --color-100: #FDD8E2;
  --color-200: #FBB2C5;
  --color-300: #F27E9C;
  --color-400: #E34F76;
  --color-500: #CA2B55;
  --color-600: #992947;
  --color-700: #6C2336;
  --color-800: #461B26;
  --color-900: #2B1219;
  --color-on-base: #FFFFFF;
}