#AE133D is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE133D works with other colors. Named schemes with #AE133D in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #AE133D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE133D at work across the surfaces designers actually ship.
:root {
--color-base: #AE133D;
--color-base-rgb: 174 19 61;
--color-base-oklch: oklch(48.5% 0.184 14.4);
--color-50: #FEF1F4;
--color-100: #FCD9E3;
--color-200: #F7B6C7;
--color-300: #EB84A0;
--color-400: #DB577A;
--color-500: #C1345A;
--color-600: #932F4A;
--color-700: #682738;
--color-800: #441D27;
--color-900: #29141A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F4',
100: '#FCD9E3',
200: '#F7B6C7',
300: '#EB84A0',
400: '#DB577A',
500: '#C1345A',
600: '#932F4A',
700: '#682738',
800: '#441D27',
900: '#29141A',
},
}
$base: #AE133D; $base-ink: #FFFFFF; $base-50: #FEF1F4; $base-100: #FCD9E3; $base-200: #F7B6C7; $base-300: #EB84A0; $base-400: #DB577A; $base-500: #C1345A; $base-600: #932F4A; $base-700: #682738; $base-800: #441D27; $base-900: #29141A; $base-hover: #8C1031; $base-subtle: #ECB3C2;
{
"color": {
"base": {
"value": "#AE133D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FCD9E3",
"type": "color"
},
"200": {
"value": "#F7B6C7",
"type": "color"
},
"300": {
"value": "#EB84A0",
"type": "color"
},
"400": {
"value": "#DB577A",
"type": "color"
},
"500": {
"value": "#C1345A",
"type": "color"
},
"600": {
"value": "#932F4A",
"type": "color"
},
"700": {
"value": "#682738",
"type": "color"
},
"800": {
"value": "#441D27",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}