What color is #AE244B?

#AE244B is a medium rose. In RGB it is rgb(174, 36, 75), and in HSL hsl(343, 66%, 41%).

Is #AE244B accessible as text?

On white, #AE244B has a contrast ratio of 6.66:1 (passes WCAG AA for body text); on black it is 3.15:1 (fails). For text placed on #AE244B, use white for the best readability.

What is the closest Tailwind color to #AE244B?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #AE244B?

#AE244B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #24AE86. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE244B below.

Is #AE244B good for buttons?

#AE244B works well for buttons and highlights, but use white text on #AE244B — black text only reaches 3.15:1, below the 4.5:1 needed for normal-size labels.

Is #AE244B the same as CSS brown?

No — #AE244B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE244B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE244B

Not just a swatch — here's how #AE244B works with other colors. Named schemes with #AE244B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AE244B Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE244B Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE244B Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE244B Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE244B Secondary #AD7D83 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #AE244B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 31/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 94/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE244B

For UI

For branding

For interior

For fashion

People also use #AE244B with

Byzantine Rust Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #EFD3DB for cards and hover fills. Tint 80

Avoid beside #AE2A24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE244B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE244B;
  --color-base-rgb: 174 36 75;
  --color-base-oklch: oklch(49.8% 0.173 10.4);
  --color-50: #FDF2F5;
  --color-100: #F9DCE4;
  --color-200: #F1BBCB;
  --color-300: #E28DA5;
  --color-400: #D06281;
  --color-500: #B54061;
  --color-600: #8A384F;
  --color-700: #622D3C;
  --color-800: #40212A;
  --color-900: #28161B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FDF2F5',
    100: '#F9DCE4',
    200: '#F1BBCB',
    300: '#E28DA5',
    400: '#D06281',
    500: '#B54061',
    600: '#8A384F',
    700: '#622D3C',
    800: '#40212A',
    900: '#28161B',
  },
}

$base: #AE244B;
$base-ink: #FFFFFF;
$base-50: #FDF2F5;
$base-100: #F9DCE4;
$base-200: #F1BBCB;
$base-300: #E28DA5;
$base-400: #D06281;
$base-500: #B54061;
$base-600: #8A384F;
$base-700: #622D3C;
$base-800: #40212A;
$base-900: #28161B;
$base-hover: #8B1C3C;
$base-subtle: #E9BBC8;

{
    "color": {
        "base": {
            "value": "#AE244B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE4",
                "type": "color"
            },
            "200": {
                "value": "#F1BBCB",
                "type": "color"
            },
            "300": {
                "value": "#E28DA5",
                "type": "color"
            },
            "400": {
                "value": "#D06281",
                "type": "color"
            },
            "500": {
                "value": "#B54061",
                "type": "color"
            },
            "600": {
                "value": "#8A384F",
                "type": "color"
            },
            "700": {
                "value": "#622D3C",
                "type": "color"
            },
            "800": {
                "value": "#40212A",
                "type": "color"
            },
            "900": {
                "value": "#28161B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE244B

Color Lab

Pairs with #AE244B

UI roles & guardrails

In real applications

Scales

Every model

Export