What color is #AE2997?

#AE2997 is a medium purple. In RGB it is rgb(174, 41, 151), and in HSL hsl(310, 62%, 42%).

Is #AE2997 accessible as text?

On white, #AE2997 has a contrast ratio of 5.89:1 (passes WCAG AA for body text); on black it is 3.56:1 (fails). For text placed on #AE2997, use white for the best readability.

What is the closest Tailwind color to #AE2997?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #AE2997?

#AE2997 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29AE3F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE2997 below.

Is #AE2997 good for buttons?

#AE2997 works well for buttons and highlights, but use white text on #AE2997 — black text only reaches 3.56:1, below the 4.5:1 needed for normal-size labels.

Is #AE2997 the same as CSS mediumvioletred?

No — #AE2997 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE2997 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE2997

Not just a swatch — here's how #AE2997 works with other colors. Named schemes with #AE2997 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AE2997 Secondary #E86C62 Accent #F09740 Anchor #5A3A54 Surface #F6E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AE2997 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AE2997 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE2997 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE2997 Secondary #B285A6 Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AE2997 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE2997

For UI

For branding

For interior

For fashion

People also use #AE2997 with

Dark Orchid Viva Magenta Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.9:1. Use

Subtle surface Use #EFD4EA for cards and hover fills. Tint 80

Avoid beside #AE296B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE2997 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE2997;
  --color-base-rgb: 174 41 151;
  --color-base-oklch: oklch(53.1% 0.203 336.2);
  --color-50: #FDF2FB;
  --color-100: #F8DDF4;
  --color-200: #EFBDE7;
  --color-300: #E090D2;
  --color-400: #CC66BB;
  --color-500: #B1449F;
  --color-600: #873A7B;
  --color-700: #602E58;
  --color-800: #3F223A;
  --color-900: #271624;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FDF2FB',
    100: '#F8DDF4',
    200: '#EFBDE7',
    300: '#E090D2',
    400: '#CC66BB',
    500: '#B1449F',
    600: '#873A7B',
    700: '#602E58',
    800: '#3F223A',
    900: '#271624',
  },
}

$base: #AE2997;
$base-ink: #FFFFFF;
$base-50: #FDF2FB;
$base-100: #F8DDF4;
$base-200: #EFBDE7;
$base-300: #E090D2;
$base-400: #CC66BB;
$base-500: #B1449F;
$base-600: #873A7B;
$base-700: #602E58;
$base-800: #3F223A;
$base-900: #271624;
$base-hover: #8B2179;
$base-subtle: #E8BEE1;

{
    "color": {
        "base": {
            "value": "#AE2997",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FB",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF4",
                "type": "color"
            },
            "200": {
                "value": "#EFBDE7",
                "type": "color"
            },
            "300": {
                "value": "#E090D2",
                "type": "color"
            },
            "400": {
                "value": "#CC66BB",
                "type": "color"
            },
            "500": {
                "value": "#B1449F",
                "type": "color"
            },
            "600": {
                "value": "#873A7B",
                "type": "color"
            },
            "700": {
                "value": "#602E58",
                "type": "color"
            },
            "800": {
                "value": "#3F223A",
                "type": "color"
            },
            "900": {
                "value": "#271624",
                "type": "color"
            }
        }
    }
}