What color is #AE2A40?

#AE2A40 is a medium red. In RGB it is rgb(174, 42, 64), and in HSL hsl(350, 61%, 42%).

Is #AE2A40 accessible as text?

On white, #AE2A40 has a contrast ratio of 6.55:1 (passes WCAG AA for body text); on black it is 3.20:1 (fails). For text placed on #AE2A40, use white for the best readability.

What is the closest Tailwind color to #AE2A40?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #AE2A40?

#AE2A40 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2AAC97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE2A40 below.

Is #AE2A40 good for buttons?

#AE2A40 works well for buttons and highlights, but use white text on #AE2A40 — black text only reaches 3.20:1, below the 4.5:1 needed for normal-size labels.

Is #AE2A40 the same as CSS brown?

No — #AE2A40 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE2A40 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE2A40

Not just a swatch — here's how #AE2A40 works with other colors. Named schemes with #AE2A40 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AE2A40 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE2A40 Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE2A40 Secondary #B86228 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Lead #AE2A40 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE2A40 Secondary #AD7E80 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #AE2A40 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 45/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE2A40

For UI

For branding

For interior

For fashion

People also use #AE2A40 with

Byzantine Ginger Persian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.6:1. Use

Subtle surface Use #EED4D9 for cards and hover fills. Tint 80

Avoid beside #AC402A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE2A40 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE2A40;
  --color-base-rgb: 174 42 64;
  --color-base-oklch: oklch(50.1% 0.167 16.7);
  --color-50: #FCF2F4;
  --color-100: #F8DDE2;
  --color-200: #EFBDC6;
  --color-300: #DF909D;
  --color-400: #CB6777;
  --color-500: #B04557;
  --color-600: #873B48;
  --color-700: #602F37;
  --color-800: #3F2227;
  --color-900: #271619;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF2F4',
    100: '#F8DDE2',
    200: '#EFBDC6',
    300: '#DF909D',
    400: '#CB6777',
    500: '#B04557',
    600: '#873B48',
    700: '#602F37',
    800: '#3F2227',
    900: '#271619',
  },
}

$base: #AE2A40;
$base-ink: #FFFFFF;
$base-50: #FCF2F4;
$base-100: #F8DDE2;
$base-200: #EFBDC6;
$base-300: #DF909D;
$base-400: #CB6777;
$base-500: #B04557;
$base-600: #873B48;
$base-700: #602F37;
$base-800: #3F2227;
$base-900: #271619;
$base-hover: #8A2133;
$base-subtle: #E7BEC5;

{
    "color": {
        "base": {
            "value": "#AE2A40",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F4",
                "type": "color"
            },
            "100": {
                "value": "#F8DDE2",
                "type": "color"
            },
            "200": {
                "value": "#EFBDC6",
                "type": "color"
            },
            "300": {
                "value": "#DF909D",
                "type": "color"
            },
            "400": {
                "value": "#CB6777",
                "type": "color"
            },
            "500": {
                "value": "#B04557",
                "type": "color"
            },
            "600": {
                "value": "#873B48",
                "type": "color"
            },
            "700": {
                "value": "#602F37",
                "type": "color"
            },
            "800": {
                "value": "#3F2227",
                "type": "color"
            },
            "900": {
                "value": "#271619",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE2A40

Color Lab

Pairs with #AE2A40

UI roles & guardrails

In real applications

Scales

Every model

Export