#AE2EF7 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #AE2EF7 works with other colors. Named schemes with #AE2EF7 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #AE2EF7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE2EF7 at work across the surfaces designers actually ship.
:root {
--color-base: #AE2EF7;
--color-base-rgb: 174 46 247;
--color-base-oklch: oklch(59.7% 0.274 308.7);
--color-50: #F9F0FE;
--color-100: #F0D8FD;
--color-200: #E0B1FC;
--color-300: #C87CF4;
--color-400: #AE4CE6;
--color-500: #9029CC;
--color-600: #70279B;
--color-700: #51226D;
--color-800: #361A47;
--color-900: #22122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#F9F0FE',
100: '#F0D8FD',
200: '#E0B1FC',
300: '#C87CF4',
400: '#AE4CE6',
500: '#9029CC',
600: '#70279B',
700: '#51226D',
800: '#361A47',
900: '#22122B',
},
}
$base: #AE2EF7; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #F0D8FD; $base-200: #E0B1FC; $base-300: #C87CF4; $base-400: #AE4CE6; $base-500: #9029CC; $base-600: #70279B; $base-700: #51226D; $base-800: #361A47; $base-900: #22122B; $base-hover: #9108E0; $base-subtle: #E4C7F5;
{
"color": {
"base": {
"value": "#AE2EF7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D8FD",
"type": "color"
},
"200": {
"value": "#E0B1FC",
"type": "color"
},
"300": {
"value": "#C87CF4",
"type": "color"
},
"400": {
"value": "#AE4CE6",
"type": "color"
},
"500": {
"value": "#9029CC",
"type": "color"
},
"600": {
"value": "#70279B",
"type": "color"
},
"700": {
"value": "#51226D",
"type": "color"
},
"800": {
"value": "#361A47",
"type": "color"
},
"900": {
"value": "#22122B",
"type": "color"
}
}
}
}