What color is #AE375A?

#AE375A is a medium rose. In RGB it is rgb(174, 55, 90), and in HSL hsl(342, 52%, 45%).

Is #AE375A accessible as text?

On white, #AE375A has a contrast ratio of 6.01:1 (passes WCAG AA for body text); on black it is 3.49:1 (fails). For text placed on #AE375A, use white for the best readability.

What is the closest Tailwind color to #AE375A?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #AE375A?

#AE375A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #37AE8B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE375A below.

Is #AE375A good for buttons?

#AE375A works well for buttons and highlights, but use white text on #AE375A — black text only reaches 3.49:1, below the 4.5:1 needed for normal-size labels.

Is #AE375A the same as CSS brown?

No — #AE375A is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE375A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE375A

Not just a swatch — here's how #AE375A works with other colors. Named schemes with #AE375A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AE375A Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE375A Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE375A Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE375A Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE375A Secondary #B0858D Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #AE375A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 34/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE375A

For UI

For branding

For interior

For fashion

People also use #AE375A with

Byzantine Sienna Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #EDD8DF for cards and hover fills. Tint 80

Avoid beside #AE3B37 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE375A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE375A;
  --color-base-rgb: 174 55 90;
  --color-base-oklch: oklch(52.0% 0.156 6.6);
  --color-50: #FCF3F6;
  --color-100: #F6DFE6;
  --color-200: #EBC1CE;
  --color-300: #D996AA;
  --color-400: #C46E88;
  --color-500: #A84D68;
  --color-600: #814154;
  --color-700: #5C323F;
  --color-800: #3D242B;
  --color-900: #26181C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F6',
    100: '#F6DFE6',
    200: '#EBC1CE',
    300: '#D996AA',
    400: '#C46E88',
    500: '#A84D68',
    600: '#814154',
    700: '#5C323F',
    800: '#3D242B',
    900: '#26181C',
  },
}

$base: #AE375A;
$base-ink: #FFFFFF;
$base-50: #FCF3F6;
$base-100: #F6DFE6;
$base-200: #EBC1CE;
$base-300: #D996AA;
$base-400: #C46E88;
$base-500: #A84D68;
$base-600: #814154;
$base-700: #5C323F;
$base-800: #3D242B;
$base-900: #26181C;
$base-hover: #8C2C49;
$base-subtle: #E6C4CE;

{
    "color": {
        "base": {
            "value": "#AE375A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F6",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE6",
                "type": "color"
            },
            "200": {
                "value": "#EBC1CE",
                "type": "color"
            },
            "300": {
                "value": "#D996AA",
                "type": "color"
            },
            "400": {
                "value": "#C46E88",
                "type": "color"
            },
            "500": {
                "value": "#A84D68",
                "type": "color"
            },
            "600": {
                "value": "#814154",
                "type": "color"
            },
            "700": {
                "value": "#5C323F",
                "type": "color"
            },
            "800": {
                "value": "#3D242B",
                "type": "color"
            },
            "900": {
                "value": "#26181C",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE375A

Color Lab

Pairs with #AE375A

UI roles & guardrails

In real applications

Scales

Every model

Export