What color is #AE3A29?

#AE3A29 is a medium brown. In RGB it is rgb(174, 58, 41), and in HSL hsl(8, 62%, 42%).

Is #AE3A29 accessible as text?

On white, #AE3A29 has a contrast ratio of 6.11:1 (passes WCAG AA for body text); on black it is 3.44:1 (fails). For text placed on #AE3A29, use white for the best readability.

What is the closest Tailwind color to #AE3A29?

The nearest Tailwind CSS token is orange-800 (#9F2D00).

What colors go well with #AE3A29?

#AE3A29 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #299CAE. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE3A29 below.

Is #AE3A29 good for buttons?

#AE3A29 works well for buttons and highlights, but use white text on #AE3A29 — black text only reaches 3.44:1, below the 4.5:1 needed for normal-size labels.

Is #AE3A29 the same as CSS firebrick?

No — #AE3A29 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color.

#AE3A29 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE3A29

Not just a swatch — here's how #AE3A29 works with other colors. Named schemes with #AE3A29 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE3A29 Secondary #B76324 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rust as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AE3A29 Anchor #3A2A20 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Rust anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE3A29 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Rust plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE3A29 Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Rust sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE3A29 Secondary #AF847C Support #9B9186 Ink #17140F

Rust is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rust carrying the quiet middle.

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Color Lab

How #AE3A29 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 80/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE3A29

For UI

For branding

For interior

For fashion

People also use #AE3A29 with

Razzmatazz Dark Goldenrod Bondi Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.1:1. Use

Subtle surface Use #EFD8D4 for cards and hover fills. Tint 80

Avoid beside #AE6729 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE3A29 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE3A29;
  --color-base-rgb: 174 58 41;
  --color-base-oklch: oklch(51.3% 0.155 31.1);
  --color-50: #FDF4F2;
  --color-100: #F8E1DD;
  --color-200: #EFC4BD;
  --color-300: #E09A90;
  --color-400: #CC7366;
  --color-500: #B15244;
  --color-600: #87453A;
  --color-700: #60352E;
  --color-800: #3F2622;
  --color-900: #271816;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rust: {
    50: '#FDF4F2',
    100: '#F8E1DD',
    200: '#EFC4BD',
    300: '#E09A90',
    400: '#CC7366',
    500: '#B15244',
    600: '#87453A',
    700: '#60352E',
    800: '#3F2622',
    900: '#271816',
  },
}

$base: #AE3A29;
$base-ink: #FFFFFF;
$base-50: #FDF4F2;
$base-100: #F8E1DD;
$base-200: #EFC4BD;
$base-300: #E09A90;
$base-400: #CC7366;
$base-500: #B15244;
$base-600: #87453A;
$base-700: #60352E;
$base-800: #3F2622;
$base-900: #271816;
$base-hover: #8B2F21;
$base-subtle: #E8C3BE;

{
    "color": {
        "base": {
            "value": "#AE3A29",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF4F2",
                "type": "color"
            },
            "100": {
                "value": "#F8E1DD",
                "type": "color"
            },
            "200": {
                "value": "#EFC4BD",
                "type": "color"
            },
            "300": {
                "value": "#E09A90",
                "type": "color"
            },
            "400": {
                "value": "#CC7366",
                "type": "color"
            },
            "500": {
                "value": "#B15244",
                "type": "color"
            },
            "600": {
                "value": "#87453A",
                "type": "color"
            },
            "700": {
                "value": "#60352E",
                "type": "color"
            },
            "800": {
                "value": "#3F2622",
                "type": "color"
            },
            "900": {
                "value": "#271816",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE3A29

Color Lab

Pairs with #AE3A29

UI roles & guardrails

In real applications

Scales

Every model

Export