Nearest named color: Electric Purple
#AE3DE7
#AE3DE7
Nearest named
Electric Purple
Family
Purple
Lightness
59.7%
Chroma
0.246
Hue angle
311.4°
Temperature
Neutral-leaning
Contrast on white
4.54:1 · AA
Contrast on black
4.09:1 · AA Large
Web-safe
#9933FF
CSS oklch()
60% 0.25 311

#AE3DE7 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #AE3DE7

Not just a swatch — here's how #AE3DE7 works with other colors. Named schemes with #AE3DE7 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #AE3DE7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 11/100
Very low
Clean and current — no dusty, aged cast.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 95/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 59/100
Moderate
Workable accent with care around contrast.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE3DE7

For UI
For branding
For interior
For fashion
People also use #AE3DE7 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.5:1. Use
Subtle surface Use #EDDDF5 for cards and hover fills. Tint 80
Avoid beside #E73CE7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE3DE7 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AE3DE7;
  --color-base-rgb: 174 61 231;
  --color-base-oklch: oklch(59.7% 0.246 311.4);
  --color-50: #FAF1FE;
  --color-100: #F0DAFB;
  --color-200: #E1B6F6;
  --color-300: #C885EA;
  --color-400: #AF58DA;
  --color-500: #9136BF;
  --color-600: #713091;
  --color-700: #522867;
  --color-800: #371E43;
  --color-900: #221429;
  --color-on-base: #141310;
}