#AE3DE7 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #AE3DE7 works with other colors. Named schemes with #AE3DE7 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #AE3DE7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE3DE7 at work across the surfaces designers actually ship.
:root {
--color-base: #AE3DE7;
--color-base-rgb: 174 61 231;
--color-base-oklch: oklch(59.7% 0.246 311.4);
--color-50: #FAF1FE;
--color-100: #F0DAFB;
--color-200: #E1B6F6;
--color-300: #C885EA;
--color-400: #AF58DA;
--color-500: #9136BF;
--color-600: #713091;
--color-700: #522867;
--color-800: #371E43;
--color-900: #221429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF1FE',
100: '#F0DAFB',
200: '#E1B6F6',
300: '#C885EA',
400: '#AF58DA',
500: '#9136BF',
600: '#713091',
700: '#522867',
800: '#371E43',
900: '#221429',
},
}
$base: #AE3DE7; $base-ink: #141310; $base-50: #FAF1FE; $base-100: #F0DAFB; $base-200: #E1B6F6; $base-300: #C885EA; $base-400: #AF58DA; $base-500: #9136BF; $base-600: #713091; $base-700: #522867; $base-800: #371E43; $base-900: #221429; $base-hover: #931ACF; $base-subtle: #E5CBF2;
{
"color": {
"base": {
"value": "#AE3DE7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F0DAFB",
"type": "color"
},
"200": {
"value": "#E1B6F6",
"type": "color"
},
"300": {
"value": "#C885EA",
"type": "color"
},
"400": {
"value": "#AF58DA",
"type": "color"
},
"500": {
"value": "#9136BF",
"type": "color"
},
"600": {
"value": "#713091",
"type": "color"
},
"700": {
"value": "#522867",
"type": "color"
},
"800": {
"value": "#371E43",
"type": "color"
},
"900": {
"value": "#221429",
"type": "color"
}
}
}
}