What color is #AE402D?

#AE402D is a medium brown. In RGB it is rgb(174, 64, 45), and in HSL hsl(9, 59%, 43%).

Is #AE402D accessible as text?

On white, #AE402D has a contrast ratio of 5.88:1 (passes WCAG AA for body text); on black it is 3.57:1 (fails). For text placed on #AE402D, use white for the best readability.

What is the closest Tailwind color to #AE402D?

The nearest Tailwind CSS token is amber-700 (#BB4D00).

What colors go well with #AE402D?

#AE402D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2D9BAE. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE402D below.

Is #AE402D good for buttons?

#AE402D works well for buttons and highlights, but use white text on #AE402D — black text only reaches 3.57:1, below the 4.5:1 needed for normal-size labels.

Is #AE402D the same as CSS firebrick?

No — #AE402D is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color.

#AE402D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE402D

Not just a swatch — here's how #AE402D works with other colors. Named schemes with #AE402D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE402D Secondary #B76324 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Rust as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AE402D Anchor #3A2A20 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Rust anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE402D Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Rust plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE402D Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Rust sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE402D Secondary #B0877F Support #9B9186 Ink #17140F

Rust is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rust carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AE402D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 87/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 40/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE402D

For UI

For branding

For interior

For fashion

People also use #AE402D with

Mulberry Dark Goldenrod Bondi Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.9:1. Use

Subtle surface Use #EED9D6 for cards and hover fills. Tint 80

Avoid beside #AE6B2D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE402D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE402D;
  --color-base-rgb: 174 64 45;
  --color-base-oklch: oklch(52.1% 0.148 32.1);
  --color-50: #FCF4F2;
  --color-100: #F7E2DE;
  --color-200: #EEC5BE;
  --color-300: #DE9D92;
  --color-400: #CA7768;
  --color-500: #AE5646;
  --color-600: #86473C;
  --color-700: #5F3730;
  --color-800: #3F2722;
  --color-900: #271917;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rust: {
    50: '#FCF4F2',
    100: '#F7E2DE',
    200: '#EEC5BE',
    300: '#DE9D92',
    400: '#CA7768',
    500: '#AE5646',
    600: '#86473C',
    700: '#5F3730',
    800: '#3F2722',
    900: '#271917',
  },
}

$base: #AE402D;
$base-ink: #FFFFFF;
$base-50: #FCF4F2;
$base-100: #F7E2DE;
$base-200: #EEC5BE;
$base-300: #DE9D92;
$base-400: #CA7768;
$base-500: #AE5646;
$base-600: #86473C;
$base-700: #5F3730;
$base-800: #3F2722;
$base-900: #271917;
$base-hover: #8B3324;
$base-subtle: #E7C6C0;

{
    "color": {
        "base": {
            "value": "#AE402D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF4F2",
                "type": "color"
            },
            "100": {
                "value": "#F7E2DE",
                "type": "color"
            },
            "200": {
                "value": "#EEC5BE",
                "type": "color"
            },
            "300": {
                "value": "#DE9D92",
                "type": "color"
            },
            "400": {
                "value": "#CA7768",
                "type": "color"
            },
            "500": {
                "value": "#AE5646",
                "type": "color"
            },
            "600": {
                "value": "#86473C",
                "type": "color"
            },
            "700": {
                "value": "#5F3730",
                "type": "color"
            },
            "800": {
                "value": "#3F2722",
                "type": "color"
            },
            "900": {
                "value": "#271917",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE402D

Color Lab

Pairs with #AE402D

UI roles & guardrails

In real applications

Scales

Every model

Export