What color is #AE415B?

#AE415B is a medium rose. In RGB it is rgb(174, 65, 91), and in HSL hsl(346, 46%, 47%).

Is #AE415B accessible as text?

On white, #AE415B has a contrast ratio of 5.67:1 (passes WCAG AA for body text); on black it is 3.71:1 (fails). For text placed on #AE415B, use white for the best readability.

What is the closest Tailwind color to #AE415B?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #AE415B?

#AE415B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #41AF95. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AE415B below.

Is #AE415B good for buttons?

#AE415B works well for buttons and highlights, but use white text on #AE415B — black text only reaches 3.71:1, below the 4.5:1 needed for normal-size labels.

Is #AE415B the same as CSS brown?

No — #AE415B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AE415B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AE415B

Not just a swatch — here's how #AE415B works with other colors. Named schemes with #AE415B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AE415B Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AE415B Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AE415B Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AE415B Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3C2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AE415B Secondary #B2898F Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AE415B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 40/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 44/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE415B

For UI

For branding

For interior

For fashion

People also use #AE415B with

Mulberry Ginger Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.7:1. Use

Subtle surface Use #EDDBDF for cards and hover fills. Tint 80

Avoid beside #AF4C41 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE415B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AE415B;
  --color-base-rgb: 174 65 91;
  --color-base-oklch: oklch(53.2% 0.143 8.8);
  --color-50: #FBF3F5;
  --color-100: #F5E1E5;
  --color-200: #E9C4CC;
  --color-300: #D59AA8;
  --color-400: #BF7385;
  --color-500: #A35265;
  --color-600: #7E4452;
  --color-700: #5A353D;
  --color-800: #3C252B;
  --color-900: #25181B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FBF3F5',
    100: '#F5E1E5',
    200: '#E9C4CC',
    300: '#D59AA8',
    400: '#BF7385',
    500: '#A35265',
    600: '#7E4452',
    700: '#5A353D',
    800: '#3C252B',
    900: '#25181B',
  },
}

$base: #AE415B;
$base-ink: #FFFFFF;
$base-50: #FBF3F5;
$base-100: #F5E1E5;
$base-200: #E9C4CC;
$base-300: #D59AA8;
$base-400: #BF7385;
$base-500: #A35265;
$base-600: #7E4452;
$base-700: #5A353D;
$base-800: #3C252B;
$base-900: #25181B;
$base-hover: #8C3448;
$base-subtle: #E5C8CF;

{
    "color": {
        "base": {
            "value": "#AE415B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F5E1E5",
                "type": "color"
            },
            "200": {
                "value": "#E9C4CC",
                "type": "color"
            },
            "300": {
                "value": "#D59AA8",
                "type": "color"
            },
            "400": {
                "value": "#BF7385",
                "type": "color"
            },
            "500": {
                "value": "#A35265",
                "type": "color"
            },
            "600": {
                "value": "#7E4452",
                "type": "color"
            },
            "700": {
                "value": "#5A353D",
                "type": "color"
            },
            "800": {
                "value": "#3C252B",
                "type": "color"
            },
            "900": {
                "value": "#25181B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AE415B

Color Lab

Pairs with #AE415B

UI roles & guardrails

In real applications

Scales

Every model

Export