#AE4DCC is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #AE4DCC works with other colors. Named schemes with #AE4DCC in its natural role, and a note on why the supporting colors balance it.
Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.
Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.
Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #AE4DCC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE4DCC at work across the surfaces designers actually ship.
:root {
--color-base: #AE4DCC;
--color-base-rgb: 174 77 204;
--color-base-oklch: oklch(59.7% 0.202 317.4);
--color-50: #FAF3FC;
--color-100: #F1DFF6;
--color-200: #E2C0ED;
--color-300: #CB94DB;
--color-400: #B16BC7;
--color-500: #944AAB;
--color-600: #733F83;
--color-700: #53315E;
--color-800: #38233E;
--color-900: #231726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-orchid: {
50: '#FAF3FC',
100: '#F1DFF6',
200: '#E2C0ED',
300: '#CB94DB',
400: '#B16BC7',
500: '#944AAB',
600: '#733F83',
700: '#53315E',
800: '#38233E',
900: '#231726',
},
}
$base: #AE4DCC; $base-ink: #141310; $base-50: #FAF3FC; $base-100: #F1DFF6; $base-200: #E2C0ED; $base-300: #CB94DB; $base-400: #B16BC7; $base-500: #944AAB; $base-600: #733F83; $base-700: #53315E; $base-800: #38233E; $base-900: #231726; $base-hover: #9132AE; $base-subtle: #E4CEEB;
{
"color": {
"base": {
"value": "#AE4DCC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FC",
"type": "color"
},
"100": {
"value": "#F1DFF6",
"type": "color"
},
"200": {
"value": "#E2C0ED",
"type": "color"
},
"300": {
"value": "#CB94DB",
"type": "color"
},
"400": {
"value": "#B16BC7",
"type": "color"
},
"500": {
"value": "#944AAB",
"type": "color"
},
"600": {
"value": "#733F83",
"type": "color"
},
"700": {
"value": "#53315E",
"type": "color"
},
"800": {
"value": "#38233E",
"type": "color"
},
"900": {
"value": "#231726",
"type": "color"
}
}
}
}