Nearest named color: Medium Purple
#AE79F2
#AE79F2
Nearest named
Medium Purple
Family
Purple
Lightness
68.1%
Chroma
0.177
Hue angle
302.1°
Temperature
Cool
Contrast on white
3.08:1 · AA Large
Contrast on black
6.03:1 · AA
Web-safe
#9966FF
CSS oklch()
68% 0.18 302

#AE79F2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AE79F2

Not just a swatch — here's how #AE79F2 works with other colors. Named schemes with #AE79F2 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

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Color Lab

How #AE79F2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 45/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 34/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 69/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AE79F2

For UI
For branding
For interior
For fashion
People also use #AE79F2 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.0:1. Use
Subtle surface Use #EFE7F9 for cards and hover fills. Tint 80
Avoid beside #D578F2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AE79F2 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AE79F2;
  --color-base-rgb: 174 121 242;
  --color-base-oklch: oklch(68.1% 0.177 302.1);
  --color-50: #F6F0FE;
  --color-100: #E8D9FC;
  --color-200: #D2B5F8;
  --color-300: #B183ED;
  --color-400: #9055DD;
  --color-500: #7132C3;
  --color-600: #5A2E94;
  --color-700: #432669;
  --color-800: #2E1D44;
  --color-900: #1D142A;
  --color-on-base: #141310;
}