#AE7ADE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7ADE works with other colors. Named schemes with #AE7ADE in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7ADE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7ADE at work across the surfaces designers actually ship.
:root {
--color-base: #AE7ADE;
--color-base-rgb: 174 122 222;
--color-base-oklch: oklch(67.2% 0.152 306.7);
--color-50: #F8F2FC;
--color-100: #EBDEF8;
--color-200: #D7BEEF;
--color-300: #B991DE;
--color-400: #9B67CB;
--color-500: #7C46AF;
--color-600: #623C86;
--color-700: #482F60;
--color-800: #31223F;
--color-900: #1F1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F2FC',
100: '#EBDEF8',
200: '#D7BEEF',
300: '#B991DE',
400: '#9B67CB',
500: '#7C46AF',
600: '#623C86',
700: '#482F60',
800: '#31223F',
900: '#1F1627',
},
}
$base: #AE7ADE; $base-ink: #141310; $base-50: #F8F2FC; $base-100: #EBDEF8; $base-200: #D7BEEF; $base-300: #B991DE; $base-400: #9B67CB; $base-500: #7C46AF; $base-600: #623C86; $base-700: #482F60; $base-800: #31223F; $base-900: #1F1627; $base-hover: #8B42D0; $base-subtle: #E6DAF1;
{
"color": {
"base": {
"value": "#AE7ADE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#EBDEF8",
"type": "color"
},
"200": {
"value": "#D7BEEF",
"type": "color"
},
"300": {
"value": "#B991DE",
"type": "color"
},
"400": {
"value": "#9B67CB",
"type": "color"
},
"500": {
"value": "#7C46AF",
"type": "color"
},
"600": {
"value": "#623C86",
"type": "color"
},
"700": {
"value": "#482F60",
"type": "color"
},
"800": {
"value": "#31223F",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}