#AE7AEC is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7AEC works with other colors. Named schemes with #AE7AEC in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7AEC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7AEC at work across the surfaces designers actually ship.
:root {
--color-base: #AE7AEC;
--color-base-rgb: 174 122 236;
--color-base-oklch: oklch(67.9% 0.169 303.3);
--color-50: #F7F1FE;
--color-100: #E9DAFB;
--color-200: #D3B8F5;
--color-300: #B387E8;
--color-400: #935BD7;
--color-500: #7438BC;
--color-600: #5C3290;
--color-700: #442966;
--color-800: #2F1E42;
--color-900: #1E1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F1FE',
100: '#E9DAFB',
200: '#D3B8F5',
300: '#B387E8',
400: '#935BD7',
500: '#7438BC',
600: '#5C3290',
700: '#442966',
800: '#2F1E42',
900: '#1E1429',
},
}
$base: #AE7AEC; $base-ink: #141310; $base-50: #F7F1FE; $base-100: #E9DAFB; $base-200: #D3B8F5; $base-300: #B387E8; $base-400: #935BD7; $base-500: #7438BC; $base-600: #5C3290; $base-700: #442966; $base-800: #2F1E42; $base-900: #1E1429; $base-hover: #863BE3; $base-subtle: #E7DBF5;
{
"color": {
"base": {
"value": "#AE7AEC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#E9DAFB",
"type": "color"
},
"200": {
"value": "#D3B8F5",
"type": "color"
},
"300": {
"value": "#B387E8",
"type": "color"
},
"400": {
"value": "#935BD7",
"type": "color"
},
"500": {
"value": "#7438BC",
"type": "color"
},
"600": {
"value": "#5C3290",
"type": "color"
},
"700": {
"value": "#442966",
"type": "color"
},
"800": {
"value": "#2F1E42",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}