#AE7BF4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AE7BF4 works with other colors. Named schemes with #AE7BF4 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AE7BF4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AE7BF4 at work across the surfaces designers actually ship.
:root {
--color-base: #AE7BF4;
--color-base-rgb: 174 123 244;
--color-base-oklch: oklch(68.5% 0.177 301.3);
--color-50: #F6F0FE;
--color-100: #E8D8FD;
--color-200: #D0B4F9;
--color-300: #AE81EE;
--color-400: #8D53DF;
--color-500: #6E30C5;
--color-600: #582C96;
--color-700: #42256A;
--color-800: #2D1C45;
--color-900: #1D132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F0FE',
100: '#E8D8FD',
200: '#D0B4F9',
300: '#AE81EE',
400: '#8D53DF',
500: '#6E30C5',
600: '#582C96',
700: '#42256A',
800: '#2D1C45',
900: '#1D132A',
},
}
$base: #AE7BF4; $base-ink: #141310; $base-50: #F6F0FE; $base-100: #E8D8FD; $base-200: #D0B4F9; $base-300: #AE81EE; $base-400: #8D53DF; $base-500: #6E30C5; $base-600: #582C96; $base-700: #42256A; $base-800: #2D1C45; $base-900: #1D132A; $base-hover: #8437EF; $base-subtle: #E7DCF7;
{
"color": {
"base": {
"value": "#AE7BF4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F0FE",
"type": "color"
},
"100": {
"value": "#E8D8FD",
"type": "color"
},
"200": {
"value": "#D0B4F9",
"type": "color"
},
"300": {
"value": "#AE81EE",
"type": "color"
},
"400": {
"value": "#8D53DF",
"type": "color"
},
"500": {
"value": "#6E30C5",
"type": "color"
},
"600": {
"value": "#582C96",
"type": "color"
},
"700": {
"value": "#42256A",
"type": "color"
},
"800": {
"value": "#2D1C45",
"type": "color"
},
"900": {
"value": "#1D132A",
"type": "color"
}
}
}
}